Marketing Performance Analytics Sr Specialist

Role: Senior Specialist in Marketing Performance Analytics, focusing on delivering campaign performance insights to optimize marketing effectiveness. Responsibilities include analyzing complex datasets, identifying trends, providing actionable recommendations, and supporting KPI tracking, scorecards, and monthly business reviews. The role involves close collaboration with global marketing and analytics teams, translating business questions into data-driven insights, and promoting automation and standardization of reporting. Qualifications: Bachelor’s degree or higher, with at least 5 years of experience in marketing analytics, business intelligence, or data analysis, specifically with Power BI; experience in digital marketing data flows, modeling techniques (e.g., attribution, marketing mix modeling), and working with large datasets. Preferred skills include experience with DAX, SQL, Adobe Analytics, and cloud platforms such as Azure or AWS. The position is onsite at the 3M Center in Maplewood, with no travel required. The role emphasizes cross-functional collaboration, data management, and performance measurement within a corporate environment, supporting global marketing initiatives.