Role Summary
Marketing Manager for Venclexta designs, develops, and implements the commercial plans and materials needed to drive market performance with a key focus on Health Care Providers. The role involves collaborating across multiple commercial and cross-functional departments to execute tactics, differentiate execution, and lead without authority in a collaborative environment. Hybrid role based in Mettawa, IL with on-site presence three days per week.
Responsibilities
- Support and participate in the development of strategic brand plan
- Develop, execute and monitor tactics that align to the strategic brand plan for HCPs
- Maximize launch execution success, partnering closely with Sales and Medical
- Diligent project and budget planning and tracking
- Diverse mix of personal and non-personal promotion, based on current business need
- Monitor and analyze all sources of company and industry sales and marketing data
- Proactively support the sales force through ongoing communication, as well as through development and implementation of effective selling materials
- Conduct routine field travel with the sales force to better understand market drivers and dynamics and to βget in the shoesβ of our consumers and health care providers
- Manage internal/external networks, consultants, and agency partners
- Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate
- Participate in Market Research as appropriate
Qualifications
- Significant pharmaceutical experience (5+ years)
- Brand marketing experience with a focus on the HCP customer
- Independently driven with high problem-solving and strategic planning skills
- 3-5 years of experience in leading independent projects
- Strong written and verbal communication skills
- Concept of budget development and management for marketing programs and tactics
- Bachelor's Degree
- Strong collaboration, communication and team orientation
- Strong analytics with excellent overall business acumen including budget planning and management
- Experience collaborating with cross-functional teams and influencing matrix partners
- Leadership and communication skills
- Ability to foster connections with cross-functional and external partners
- Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment
- Preferred: Previous experience in Hematology-Oncology
- Brand marketing and launch experience in pharmaceutical marketing or sales
- Pharmaceutical Sales experience
- Previous experience working in a joint venture commercial partnership
- Strong presentation experience and proficient PowerPoint skills
- Experience working with and managing multiple external agencies