Marketing Manager I, Oncology (Peer to Peer)
AbbVie
1 month ago
Remote friendly (Mettawa, IL)
United States
Marketing
Job Title: Marketing Manager I
Key Responsibilities Include:
- P2P Strategy & Execution: Develop annual and tactical P2P plans aligned with brand objectives, HCP educational needs, and market insights.
- P2P Content & Execution: Create P2P educational content and tactics (speaker programs, broadcasts/webinars, and related communications).
- P2P Project & Budget Management: Oversee P2P programs, timelines, and budgets to maximize operational effectiveness and efficiency.
- Speaker Bureau Management: Manage the National Speaker Bureau; optimize utilization and ensure compliant content delivery with compliance and medical.
- P2P at Congresses: Support planning and execution of exhibits, product theaters, and other peer-exchange forums at national/regional congresses.
- KOL & Expert Engagement: Partner with Field Leadership and Thought Leader Liaisons (TLLs) to capture insights and facilitate peer-driven dialogue.
- P2P Data Analytics & ROI: Define KPIs and evaluate P2P investments based on performance, impact on prescriber behavior, and market dynamics.
- Brand Budget Management: Support budget management and oversight of the brand.
Qualifications:
- Bachelor’s degree (advanced degree preferred)
- 5–8+ years of pharmaceutical/biotech experience
- 3+ years of marketing-related experience
- Experience navigating Promotional Review Committee (PRC/MLR) processes
- Understanding of pharma compliance guidelines (OIG, PhRMA Code)
- Experience managing budgets, agency partners, and vendor logistical support
- Strong collaboration, communication skills, and ability to influence cross-functional teams
- Ability to operate quickly and decisively in a fast-paced, matrixed environment
Preferred Skills:
- Oncology experience
- Pharmaceutical marketing experience, including strategic planning involvement
- Experience with platforms such as Veeva
- Analytical skills for ROI decisions
- Experience collaborating with and influencing matrix partners
- Leadership skills; ability to drive objectives without authority
- Market research understanding to draw valid conclusions
- Experience managing multiple external agencies (advertising, digital, and partners)
Benefits (as listed in job description):
- Paid time off (vacation, holidays, sick)
- Medical/dental/vision insurance and 401(k) (eligible employees)
- Short-term incentive programs eligibility
Application instructions: Not provided in the supplied text.
Key Responsibilities Include:
- P2P Strategy & Execution: Develop annual and tactical P2P plans aligned with brand objectives, HCP educational needs, and market insights.
- P2P Content & Execution: Create P2P educational content and tactics (speaker programs, broadcasts/webinars, and related communications).
- P2P Project & Budget Management: Oversee P2P programs, timelines, and budgets to maximize operational effectiveness and efficiency.
- Speaker Bureau Management: Manage the National Speaker Bureau; optimize utilization and ensure compliant content delivery with compliance and medical.
- P2P at Congresses: Support planning and execution of exhibits, product theaters, and other peer-exchange forums at national/regional congresses.
- KOL & Expert Engagement: Partner with Field Leadership and Thought Leader Liaisons (TLLs) to capture insights and facilitate peer-driven dialogue.
- P2P Data Analytics & ROI: Define KPIs and evaluate P2P investments based on performance, impact on prescriber behavior, and market dynamics.
- Brand Budget Management: Support budget management and oversight of the brand.
Qualifications:
- Bachelor’s degree (advanced degree preferred)
- 5–8+ years of pharmaceutical/biotech experience
- 3+ years of marketing-related experience
- Experience navigating Promotional Review Committee (PRC/MLR) processes
- Understanding of pharma compliance guidelines (OIG, PhRMA Code)
- Experience managing budgets, agency partners, and vendor logistical support
- Strong collaboration, communication skills, and ability to influence cross-functional teams
- Ability to operate quickly and decisively in a fast-paced, matrixed environment
Preferred Skills:
- Oncology experience
- Pharmaceutical marketing experience, including strategic planning involvement
- Experience with platforms such as Veeva
- Analytical skills for ROI decisions
- Experience collaborating with and influencing matrix partners
- Leadership skills; ability to drive objectives without authority
- Market research understanding to draw valid conclusions
- Experience managing multiple external agencies (advertising, digital, and partners)
Benefits (as listed in job description):
- Paid time off (vacation, holidays, sick)
- Medical/dental/vision insurance and 401(k) (eligible employees)
- Short-term incentive programs eligibility
Application instructions: Not provided in the supplied text.