Marketing Manager I/II, Portfolio Growth - Migraine

Role: Marketing Manager (Grade 18/19) specializing in Portfolio Growth for AbbVie's U.S. Migraine segment, focusing on translating strategic initiatives into consumer-centric marketing campaigns. Responsibilities: develop and execute omnichannel growth strategies; oversee digital experiences and ensure launch readiness; coordinate cross-functional teams and agencies on project timelines, budgets, and deliverables; analyze audience and channel data to optimize investment and consumer engagement; establish KPIs and leverage insights for continuous improvement; support development of integrated marketing across digital, social, CRM, and media platforms; identify emerging channels and partnership opportunities; collaborate with Medical, Regulatory, and other functions for compliant execution; and support business cases for growth initiatives. Requirements: Bachelor's Degree; 5+ years in consumer marketing, particularly in healthcare, pharma, or data-driven industries; proven experience in integrated, digital, and omnichannel marketing, with familiarity in measurement and optimization techniques; demonstrated ability to manage agencies, budgets, and cross-functional projects; strong analytical, communication, and leadership skills. HighValue: consumer healthcare marketing, omnichannel execution, digital platforms, healthcare/pharma experience, including migraine or neuroscience knowledge preferred. WorkSetup: location in NJ or IL; role involves coordination across multiple stakeholders and channels.