Marketing Manager I/II, Peer-to-Peer – Gastroenterology

Marketing Manager I/II, Peer-to-Peer – Gastroenterology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Talent will be hired at a level commensurate with experience.

The Gastro Portfolio Peer-to-Peer Marketing Manager will actively contribute to the design, development, and implementation of speaker bureau strategies and tactical initiatives that support the Gastro HCP commercial objectives. The Marketing Manager will oversee speaker bureau management and field engagement which includes training and content pull through. Ensure the field is fully equipped to deliver impactful, compliant, and strategically aligned programs. The Marketing Manager will also manage the P2P vendor relationship.

To plan, execute, and create world class P2P programs for various marketing initiatives. The successful candidate will closely collaborate with Internal and External Agencies, AbbVie support functions, such as: Brand teams, Medical, Regulatory, Ethics and Compliance (OEC), Field Operations & Field Sales.

Responsibilities

• Assist in Gastro Speaker Bureau management, including speaker training, optimization, utilization, tracking KPIs and External Expert engagement.
• To inform and equip the field with resources and tools that will elevate their planning and execution of impactful P2P programs.
• Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
• Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.
• Drive sales force execution through clear communication and impactful training initiatives.
• Establish collaborative relationships with marketing peers across the Gastro Portfolio to align brand strategies with marketing tactics.
• Support Regional Marketing team in the execution of marketing tactics and programming.
• Manage annual P2P AOP submission process and Program Tracking.

Qualifications

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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