Marketing Manager, DPS Community- Orthopedics
Johnson & Johnson
10 hours ago
Remote friendly (West Chester, PA)
United States
Marketing
Responsibilities:
- Serve as the Business Product Owner for the DPS peer-to-peer community platform, owning day-to-day operations, platform requirements, and member experience (partnering with the DPS Community Lead on strategic direction/roadmap).
- Execute community initiatives including global webinars, in-person engagements, and content programming.
- Support cross-platform and cross-market expansion of community capabilities while maintaining consistent quality as the community scales.
- Manage relationships with credentialed Key Opinion Leaders (KOLs) and collaborate with clinical teams to generate insights and drive engagement.
- Partner to identify and implement platform enhancements, new features, and workflow improvements.
- Own community data integrity and ensure clean, accurate data flow between community platforms and enterprise data tools.
- Build and maintain community performance metrics, dashboards, and reporting (engagement, growth, impact).
- Analyze community data to surface insights, identify trends, and inform recommendations.
- Lead development and distribution of community communications (newsletters, member updates, engagement campaigns).
- Support internal communications to drive field awareness and achievement of KPIs.
- Collaborate with surgeons, clinical teams, and business unit marketing on content development (clinical materials, case studies, testimonials).
- Partner with Digital Experience to deliver community content via standardized workflows.
- Coordinate with business unit marketing, clinical content, professional education, corporate communications, and field sales to align community execution with organizational priorities.
- Support governance committee activities to ensure programs meet strategic, compliance, and regulatory standards.
- Socialize community value, drive adoption, and help onboard new stakeholders and markets.
- Coordinate with regional and OUS marketing teams to adapt programs for local market needs while maintaining global consistency.
Qualifications:
- Bachelor’s degree required in Marketing, Communications, Life Sciences, or related field.
- 5–8+ years of experience in marketing, community management, or digital engagement roles (including partnership with Professional Education and/or Clinical Sales teams).
- Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries.
- Experience coordinating with healthcare professionals and translating clinical content into engaging marketing materials/community programming.
- Experience managing digital platforms and data workflows; strong data literacy and attention to data integrity.
- Strong project management skills; ability to manage multiple initiatives across stakeholders and markets.
- Excellent written and verbal communication skills; ability to tailor messages to diverse audiences.
- Proactive collaborator who can partner effectively across functions without direct authority.
- Ability to operate in ambiguity and evolving environments.
Preferred:
- Master’s degree.
- Experience with peer-to-peer community platforms and engagement strategies.
- Familiarity with marketing automation platforms and CRM/customer data tools.
- Experience supporting global/multi-market programs with localization.
- Background in orthopedics, surgical technology, or medical devices.
- Experience with webinar and virtual event platforms.
- Demonstrated experience scaling community/engagement programs across business units or geographies.
Required Skills (explicitly listed):
- Cross-Functional Collaboration, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Strategic Thinking, Tactical Planning, Customer Intelligence, Technical Credibility.
Preferred Skills (explicitly listed):
- Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Market Research, Negotiation, Problem Solving, Process Improvements, Go-to-Market Strategies, Product Portfolio Management, Product Strategies, Industry Analysis, Financial Analysis, Product Development Lifecycle, Product Improvements.
Benefits (time-off only; explicitly listed):
- Vacation: 120 hours per calendar year
- Sick time: 40 hours per calendar year (48 hours in CO; 56 hours in WA)
- Holiday pay (including Floating Holidays): 13 days per calendar year
- Work, Personal and Family Time: up to 40 hours per calendar year
- Parental Leave: 480 hours within one year of birth/adoption/foster care
- Bereavement Leave: 240 hours for immediate family (40 hours for extended family)
- Caregiver Leave: 80 hours in a 52-week rolling period (10 days)
- Volunteer Leave: 32 hours per calendar year
- Military Spouse Time-Off: 80 hours per calendar year
- Serve as the Business Product Owner for the DPS peer-to-peer community platform, owning day-to-day operations, platform requirements, and member experience (partnering with the DPS Community Lead on strategic direction/roadmap).
- Execute community initiatives including global webinars, in-person engagements, and content programming.
- Support cross-platform and cross-market expansion of community capabilities while maintaining consistent quality as the community scales.
- Manage relationships with credentialed Key Opinion Leaders (KOLs) and collaborate with clinical teams to generate insights and drive engagement.
- Partner to identify and implement platform enhancements, new features, and workflow improvements.
- Own community data integrity and ensure clean, accurate data flow between community platforms and enterprise data tools.
- Build and maintain community performance metrics, dashboards, and reporting (engagement, growth, impact).
- Analyze community data to surface insights, identify trends, and inform recommendations.
- Lead development and distribution of community communications (newsletters, member updates, engagement campaigns).
- Support internal communications to drive field awareness and achievement of KPIs.
- Collaborate with surgeons, clinical teams, and business unit marketing on content development (clinical materials, case studies, testimonials).
- Partner with Digital Experience to deliver community content via standardized workflows.
- Coordinate with business unit marketing, clinical content, professional education, corporate communications, and field sales to align community execution with organizational priorities.
- Support governance committee activities to ensure programs meet strategic, compliance, and regulatory standards.
- Socialize community value, drive adoption, and help onboard new stakeholders and markets.
- Coordinate with regional and OUS marketing teams to adapt programs for local market needs while maintaining global consistency.
Qualifications:
- Bachelor’s degree required in Marketing, Communications, Life Sciences, or related field.
- 5–8+ years of experience in marketing, community management, or digital engagement roles (including partnership with Professional Education and/or Clinical Sales teams).
- Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries.
- Experience coordinating with healthcare professionals and translating clinical content into engaging marketing materials/community programming.
- Experience managing digital platforms and data workflows; strong data literacy and attention to data integrity.
- Strong project management skills; ability to manage multiple initiatives across stakeholders and markets.
- Excellent written and verbal communication skills; ability to tailor messages to diverse audiences.
- Proactive collaborator who can partner effectively across functions without direct authority.
- Ability to operate in ambiguity and evolving environments.
Preferred:
- Master’s degree.
- Experience with peer-to-peer community platforms and engagement strategies.
- Familiarity with marketing automation platforms and CRM/customer data tools.
- Experience supporting global/multi-market programs with localization.
- Background in orthopedics, surgical technology, or medical devices.
- Experience with webinar and virtual event platforms.
- Demonstrated experience scaling community/engagement programs across business units or geographies.
Required Skills (explicitly listed):
- Cross-Functional Collaboration, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Strategic Thinking, Tactical Planning, Customer Intelligence, Technical Credibility.
Preferred Skills (explicitly listed):
- Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Market Research, Negotiation, Problem Solving, Process Improvements, Go-to-Market Strategies, Product Portfolio Management, Product Strategies, Industry Analysis, Financial Analysis, Product Development Lifecycle, Product Improvements.
Benefits (time-off only; explicitly listed):
- Vacation: 120 hours per calendar year
- Sick time: 40 hours per calendar year (48 hours in CO; 56 hours in WA)
- Holiday pay (including Floating Holidays): 13 days per calendar year
- Work, Personal and Family Time: up to 40 hours per calendar year
- Parental Leave: 480 hours within one year of birth/adoption/foster care
- Bereavement Leave: 240 hours for immediate family (40 hours for extended family)
- Caregiver Leave: 80 hours in a 52-week rolling period (10 days)
- Volunteer Leave: 32 hours per calendar year
- Military Spouse Time-Off: 80 hours per calendar year