Marketing Manager, DPS Community- Orthopedics
Johnson & Johnson
9 hours ago
Remote friendly (Warsaw, IN)
United States
Marketing
Responsibilities
Community Platform Operations & Execution
- Serve as the Business Product Owner for the DPS peer-to-peer community platform, owning day-to-day operations, platform requirements, and member experience while partnering with the DPS Community Lead on strategic direction and roadmap prioritization.
- Execute community initiatives including global webinars, in-person engagements, and content programming.
- Support cross-platform and cross-market expansion of community capabilities, ensuring consistent execution and quality as the community scales.
- Manage relationships with credentialed Key Opinion Leaders (KOLs) and collaborate with clinical teams to generate business insights and drive engagement.
- Partner with the DPS Community Lead to identify and implement platform enhancements, new features, and workflow improvements.
Data Management & Reporting
- Own community data integrity and ensure clean, accurate data flow between community platforms and enterprise data management tools.
- Build and maintain community performance metrics, dashboards, and reporting to track engagement, growth, and impact.
- Analyze community data to surface insights, identify trends, and inform recommendations.
- Partner with the Digital Experience team to integrate community data with enterprise analytics and customer data initiatives.
Communications & Content
- Lead development and distribution of community communications (newsletters, member updates, engagement campaigns).
- Support internal communications to drive field awareness, execution, and KPI achievement.
- Collaborate with surgeons, clinical teams, and business unit marketing on content development (clinical materials, case studies, testimonials).
- Ensure community content is delivered efficiently through standardized workflows.
Stakeholder Coordination & Cross-Functional Partnership
- Partner across business unit marketing, clinical content, professional education, corporate communications, and field sales to align execution with organizational priorities.
- Contribute to governance committee activities to ensure programs meet strategic, compliance, and regulatory standards.
- Support the DPS Community Lead in socializing community value, driving adoption, and onboarding new stakeholders and markets.
- Coordinate with regional and OUS marketing teams to adapt programs to local needs while maintaining global consistency.
Strategic Impact
- Scale the DePuy Synthes surgeon community into a global, cross-specialty peer-to-peer engagement channel.
- Strengthen surgeon relationships and KOL engagement across orthopaedic business units.
- Drive measurable community growth, engagement, and retention across markets.
- Enable data-driven community insights that inform broader commercial and clinical strategies.
- Support establishment of DePuy Synthes’ digital brand presence and surgeon engagement model as a standalone company.
Qualifications (Required)
- Bachelor’s degree in Marketing, Communications, Life Sciences, or related field.
- 5–8+ years in marketing, community management, or digital engagement roles (including experience partnering with Professional Education and/or Clinical Sales teams).
- Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries.
- Experience coordinating with healthcare professionals and translating clinical content into engaging marketing materials and community programming.
- Experience managing digital platforms and data workflows; strong data literacy and attention to data integrity.
- Strong project management skills; ability to manage multiple initiatives across stakeholders and markets.
- Excellent written and verbal communication skills; can tailor messages for diverse audiences.
- Proactive collaborator who can partner effectively across functions without direct authority.
- Comfort operating in ambiguity and evolving environments.
Preferred
- Master’s degree.
- Experience with peer-to-peer community platforms and engagement strategies.
- Familiarity with marketing automation platforms and CRM/customer data tools.
- Experience supporting global/multi-market programs with localization.
- Background in orthopedics, surgical technology, or medical devices.
- Experience with webinar and virtual event platforms.
- Demonstrated experience scaling a community/engagement program across business units or geographies.
Community Platform Operations & Execution
- Serve as the Business Product Owner for the DPS peer-to-peer community platform, owning day-to-day operations, platform requirements, and member experience while partnering with the DPS Community Lead on strategic direction and roadmap prioritization.
- Execute community initiatives including global webinars, in-person engagements, and content programming.
- Support cross-platform and cross-market expansion of community capabilities, ensuring consistent execution and quality as the community scales.
- Manage relationships with credentialed Key Opinion Leaders (KOLs) and collaborate with clinical teams to generate business insights and drive engagement.
- Partner with the DPS Community Lead to identify and implement platform enhancements, new features, and workflow improvements.
Data Management & Reporting
- Own community data integrity and ensure clean, accurate data flow between community platforms and enterprise data management tools.
- Build and maintain community performance metrics, dashboards, and reporting to track engagement, growth, and impact.
- Analyze community data to surface insights, identify trends, and inform recommendations.
- Partner with the Digital Experience team to integrate community data with enterprise analytics and customer data initiatives.
Communications & Content
- Lead development and distribution of community communications (newsletters, member updates, engagement campaigns).
- Support internal communications to drive field awareness, execution, and KPI achievement.
- Collaborate with surgeons, clinical teams, and business unit marketing on content development (clinical materials, case studies, testimonials).
- Ensure community content is delivered efficiently through standardized workflows.
Stakeholder Coordination & Cross-Functional Partnership
- Partner across business unit marketing, clinical content, professional education, corporate communications, and field sales to align execution with organizational priorities.
- Contribute to governance committee activities to ensure programs meet strategic, compliance, and regulatory standards.
- Support the DPS Community Lead in socializing community value, driving adoption, and onboarding new stakeholders and markets.
- Coordinate with regional and OUS marketing teams to adapt programs to local needs while maintaining global consistency.
Strategic Impact
- Scale the DePuy Synthes surgeon community into a global, cross-specialty peer-to-peer engagement channel.
- Strengthen surgeon relationships and KOL engagement across orthopaedic business units.
- Drive measurable community growth, engagement, and retention across markets.
- Enable data-driven community insights that inform broader commercial and clinical strategies.
- Support establishment of DePuy Synthes’ digital brand presence and surgeon engagement model as a standalone company.
Qualifications (Required)
- Bachelor’s degree in Marketing, Communications, Life Sciences, or related field.
- 5–8+ years in marketing, community management, or digital engagement roles (including experience partnering with Professional Education and/or Clinical Sales teams).
- Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries.
- Experience coordinating with healthcare professionals and translating clinical content into engaging marketing materials and community programming.
- Experience managing digital platforms and data workflows; strong data literacy and attention to data integrity.
- Strong project management skills; ability to manage multiple initiatives across stakeholders and markets.
- Excellent written and verbal communication skills; can tailor messages for diverse audiences.
- Proactive collaborator who can partner effectively across functions without direct authority.
- Comfort operating in ambiguity and evolving environments.
Preferred
- Master’s degree.
- Experience with peer-to-peer community platforms and engagement strategies.
- Familiarity with marketing automation platforms and CRM/customer data tools.
- Experience supporting global/multi-market programs with localization.
- Background in orthopedics, surgical technology, or medical devices.
- Experience with webinar and virtual event platforms.
- Demonstrated experience scaling a community/engagement program across business units or geographies.