Marketing Manager, DPS Community- Orthopedics
Johnson & Johnson
9 hours ago
Remote friendly (Palm Beach Gardens, FL)
United States
Marketing
Marketing Manager, DPS Community
Responsibilities
- Serve as the Business Product Owner for the DPS peer-to-peer community platform, owning day-to-day operations, platform requirements, and member experience while partnering with the DPS Community Lead on strategic direction and roadmap prioritization.
- Execute community initiatives including global webinars, in-person engagements, and content programming in partnership with the DPS Community Lead and cross-functional partners.
- Support cross-platform and cross-market expansion of community capabilities, ensuring consistent execution and quality as the community scales to new business units and geographies.
- Manage relationships with credentialed Key Opinion Leaders (KOLs) and collaborate with clinical teams to generate business insights and drive engagement within the community.
- Partner with the DPS Community Lead to identify and implement platform enhancements, new features, and workflow improvements that support the evolving community strategy.
- Own community data integrity, ensuring clean, accurate data flow between community platforms and enterprise data management tools.
- Build and maintain community performance metrics, dashboards, and reporting to track engagement, growth, and impact across markets and business units.
- Analyze community data to surface insights, identify trends, and inform recommendations for strategic planning.
- Lead development and distribution of community communications (newsletters, member updates, engagement campaigns) across business units and regions.
- Support internal field communications related to the community to drive field awareness, execution, and achievement of KPIs.
- Collaborate with surgeons, clinical teams, and business unit marketing on content development (clinical materials, case studies, testimonials) to fuel community engagement.
- Partner across business unit marketing, clinical content, professional education, corporate communications, and field sales to align community execution with organizational priorities.
- Contribute to governance committee activities to ensure community programs meet strategic, compliance, and regulatory standards.
- Support the DPS Community Lead in socializing community value, driving adoption, and onboarding new stakeholders and markets.
- Coordinate with regional and OUS marketing teams to adapt community programs for local market needs while maintaining global consistency.
Required Qualifications / Experience
- Bachelor’s degree required in Marketing, Communications, Life Sciences, or a related field.
- 5–8+ years of experience in marketing, community management, or digital engagement roles (or similar), including partnering closely with Professional Education and/or Clinical Sales teams.
- Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries.
- Experience coordinating with healthcare professionals and translating clinical content into engaging marketing materials and community programming.
- Experience managing digital platforms and data workflows, with strong data literacy and attention to data integrity.
- Strong project management skills; ability to manage multiple initiatives across stakeholders and markets.
- Excellent written and verbal communication skills; ability to tailor messages for diverse stakeholder audiences.
- Proactive collaborator who can partner effectively across functions without direct authority.
- Comfort operating in ambiguity and evolving organizational environments.
Preferred Qualifications / Experience
- Master’s degree preferred.
- Experience with peer-to-peer community platforms and engagement strategies.
- Familiarity with marketing automation platforms and CRM/customer data tools.
- Experience supporting global or multi-market programs with localization considerations.
- Background in orthopedics, surgical technology, or medical devices.
- Experience with webinar and virtual event platforms.
- Demonstrated experience scaling a community/engagement program across business units or geographies.
Benefits (time off)
- Vacation: 120 hours per calendar year
- Sick time: 40 hours per calendar year (Colorado: 48; Washington: 56)
- Holiday pay (including Floating Holidays): 13 days per calendar year
- Work, Personal and Family Time: up to 40 hours per calendar year
- Parental Leave: 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave: 240 hours for immediate family member; 40 hours for extended family member per calendar year
- Caregiver Leave: 80 hours in a 52-week rolling period (10 days)
- Volunteer Leave: 32 hours per calendar year
- Military Spouse Time-Off: 80 hours per calendar year
Application Instructions
- Not specified in the provided job description.
Responsibilities
- Serve as the Business Product Owner for the DPS peer-to-peer community platform, owning day-to-day operations, platform requirements, and member experience while partnering with the DPS Community Lead on strategic direction and roadmap prioritization.
- Execute community initiatives including global webinars, in-person engagements, and content programming in partnership with the DPS Community Lead and cross-functional partners.
- Support cross-platform and cross-market expansion of community capabilities, ensuring consistent execution and quality as the community scales to new business units and geographies.
- Manage relationships with credentialed Key Opinion Leaders (KOLs) and collaborate with clinical teams to generate business insights and drive engagement within the community.
- Partner with the DPS Community Lead to identify and implement platform enhancements, new features, and workflow improvements that support the evolving community strategy.
- Own community data integrity, ensuring clean, accurate data flow between community platforms and enterprise data management tools.
- Build and maintain community performance metrics, dashboards, and reporting to track engagement, growth, and impact across markets and business units.
- Analyze community data to surface insights, identify trends, and inform recommendations for strategic planning.
- Lead development and distribution of community communications (newsletters, member updates, engagement campaigns) across business units and regions.
- Support internal field communications related to the community to drive field awareness, execution, and achievement of KPIs.
- Collaborate with surgeons, clinical teams, and business unit marketing on content development (clinical materials, case studies, testimonials) to fuel community engagement.
- Partner across business unit marketing, clinical content, professional education, corporate communications, and field sales to align community execution with organizational priorities.
- Contribute to governance committee activities to ensure community programs meet strategic, compliance, and regulatory standards.
- Support the DPS Community Lead in socializing community value, driving adoption, and onboarding new stakeholders and markets.
- Coordinate with regional and OUS marketing teams to adapt community programs for local market needs while maintaining global consistency.
Required Qualifications / Experience
- Bachelor’s degree required in Marketing, Communications, Life Sciences, or a related field.
- 5–8+ years of experience in marketing, community management, or digital engagement roles (or similar), including partnering closely with Professional Education and/or Clinical Sales teams.
- Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries.
- Experience coordinating with healthcare professionals and translating clinical content into engaging marketing materials and community programming.
- Experience managing digital platforms and data workflows, with strong data literacy and attention to data integrity.
- Strong project management skills; ability to manage multiple initiatives across stakeholders and markets.
- Excellent written and verbal communication skills; ability to tailor messages for diverse stakeholder audiences.
- Proactive collaborator who can partner effectively across functions without direct authority.
- Comfort operating in ambiguity and evolving organizational environments.
Preferred Qualifications / Experience
- Master’s degree preferred.
- Experience with peer-to-peer community platforms and engagement strategies.
- Familiarity with marketing automation platforms and CRM/customer data tools.
- Experience supporting global or multi-market programs with localization considerations.
- Background in orthopedics, surgical technology, or medical devices.
- Experience with webinar and virtual event platforms.
- Demonstrated experience scaling a community/engagement program across business units or geographies.
Benefits (time off)
- Vacation: 120 hours per calendar year
- Sick time: 40 hours per calendar year (Colorado: 48; Washington: 56)
- Holiday pay (including Floating Holidays): 13 days per calendar year
- Work, Personal and Family Time: up to 40 hours per calendar year
- Parental Leave: 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave: 240 hours for immediate family member; 40 hours for extended family member per calendar year
- Caregiver Leave: 80 hours in a 52-week rolling period (10 days)
- Volunteer Leave: 32 hours per calendar year
- Military Spouse Time-Off: 80 hours per calendar year
Application Instructions
- Not specified in the provided job description.