Marketing Insights Manager

Role Summary

Marketing Insights Manager at OraPharma. Responsible for maximizing financial and strategic impact of the Arestin Elite program, geo-expansion projects, and marketing tactics supporting brand promotion. Reports to the Director of Marketing with dotted line to the VP/GM.

Responsibilities

• Assess new markets, customer segments, and business models to identify and size high-potential opportunities that drive profitability
• Partner with leadership on the launch of new brand initiatives, business models, and commercial experiments from idea to execution
• Build structured frameworks and strategic/financial business cases to evaluate new revenue channels
• Prioritize opportunities based on strategic fit and financial impact
• Translate insights into strategic recommendations
• Collect analytics and insights on channel effectiveness and other key metrics, translating data into marketplace trends and recommending strategies/tactics
• Bring innovation to marketing plans and generate fact-based business cases to support new ideas
• Elevate strategic and analytical capabilities across topics such as pricing, loyalty programs, go-to-market, and channel strategy
• Introduce scalable frameworks, tools, and decision-making processes across the business
• Partner with cross-functional teams to embed strategy and insights into daily operations
• Develop and manage dashboards for real-time visibility into commercial performance
• Maintain consistency and integrity across core commercial metrics
• Translate data and trends into actionable recommendations that shape company priorities
• Domestic travel: 10-20%

Qualifications

• Bachelor’s Degree required; Marketing or Finance discipline preferred
• 6+ years of experience in pharmaceutical/healthcare with focus in finance, marketing, sales strategy, or business operations
• Strong analytical skills and fluency with financial modeling and business case development
• Proficient in advanced data visualization and BI tools (e.g., Power BI, Tableau)
• Experience working cross-functionally and with executive stakeholders
• Strategic generalist capable of leading multiple diverse projects
• Excellent communication and synthesis skills; able to move from data to insight to recommendation
• Ability to collaborate with internal and external stakeholders
• Proven ability to manage multiple projects, set priorities, and meet deadlines
• Independent, with urgency and attention to detail
• Strong oral and written communication skills; proficient in Microsoft Office (PowerPoint, Excel)

Education

• Bachelor’s Degree (Marketing or Finance preferred)

Additional Requirements

• Domestic travel: 10-20%