Marketing Director, U.S. VOXZOGO marketing

Role Summary

The Marketing Director, U.S. VOXZOGO Marketing will play a pivotal leadership role in shaping and executing the launch strategy for VOXZOGO in hypochondroplasia (HCH), a rare genetic condition for which there is currently no approved treatment. VOXZOGO has the potential to become the first approved therapy for HCH.

Reporting to the U.S. VOXZOGO Marketing Lead, this individual will serve as a strategic driver and cross-functional integrator, ensuring the U.S. market is fully prepared for launch through deep collaboration, insight-driven planning, and operational excellence. The Director will lead go-to-market strategy development, partner closely with Global Marketing to align on strategy, and advocate for the U.S. perspective based on market dynamics and customer insights.

This role requires strong leadership across internal teams—including Sales, Medical Affairs, Market Access, Patient Advocacy and Corporate Communications—as well as external stakeholders such as advocacy groups, healthcare professionals, and agency partners. The Director will also play a key role in shaping the brand narrative, engaging with key customers, and driving alignment across functions to ensure a successful launch.

The ideal candidate will bring deep experience in biotech/pharma marketing, a strong understanding of launch planning, and a passion for improving patient outcomes. This is a high-visibility role with regular engagement across senior leadership and key decision-makers, offering the opportunity to make a meaningful impact on the success of VOXZOGO and the lives of patients with rare genetic conditions.

Responsibilities

• Lead development of U.S. brand positioning and messaging for the HCH indication, ensuring alignment with global strategy and resonance with key stakeholders.
• Collaborate with Global Marketing on launch planning efforts; strongly advocate for and represent U.S. point of view based on strategic market insights.
• Drive strategic planning and execution of U.S. pre-launch and launch activities, including disease education, stakeholder engagement, and field readiness.
• Serve as the U.S. commercial launch lead in cross-functional launch teams; lead strategic discussions and decision-making forums (e.g., launch-readiness reviews)
• Closely collaborate with key functional partners (e.g., Sales, Medical, Access, Corporate Communications) to drive alignment on strategy and key messages.
• Analyze the competitive environment to support launch planning and integrate competitive intelligence into marketing and commercialization strategies.
• Regularly engage with key customers at medical congresses, advisory boards, advocacy events, and other settings.
• Champion the voice of the customer, leveraging insights from HCPs, patients, and advocacy groups to inform strategy and tactics.
• Collaborate with U.S. marketing team members on key activities such as insights-gathering, campaign and tactic development, and field communication.
• Ensure compliance with regulatory and legal standards, partnering with the promotional review team to deliver high-impact, compliant materials.
• Oversee budget planning and vendor management, ensuring efficient resource allocation and high-quality execution across agencies and partners.
• Develop, track, and monitor impact of key brand performance metrics.

Qualifications

• Education: Bachelor’s degree in Business, Life Sciences, or related field (MBA strongly preferred)
• Experience: 10+ years of experience
• Experience: Proven track record in in-line brand management and launch planning (global or local)
• Experience: Experience across multiple major pharmaceutical markets
• Strategic & Operational Expertise: Demonstrated ability to develop and execute strategic marketing plans
• Strategic & Operational Expertise: Strong analytical skills; comfortable navigating complex and ambiguous environments
• Strategic & Operational Expertise: Experience with market access and medical strategy integration
• Cross-functional Collaboration: Skilled in working with creative agencies, medical/regulatory/legal review teams, and other stakeholders to develop, deploy, and optimize campaigns
• Cross-functional Collaboration: Proven success in matrixed organizations, with ability to influence and align cross-functional teams
• Leadership & Communication: Exceptional communication skills with ability to craft and deliver a compelling narrative to senior leadership
• Leadership & Communication: Strong sense of accountability, with ability to lead teams, manage competing priorities, and drive decision-making
• Personal Attributes: Self-starter with high energy, enthusiasm, and a solution-oriented mindset
• Personal Attributes: Passion for improving patient outcomes and delivering business impact
• Personal Attributes: Willingness to travel up to 25%
• Preferred: Management or strategy consulting experience preferred
• Preferred: Rare disease experience is a plus
• Preferred: Prior sales experience is a plus

Education

• Bachelor’s degree in Business, Life Sciences, or related field (MBA strongly preferred)

Additional Requirements

• Willingness to travel up to 25%