Marketing Director GSM Endocutters

Role Summary

Marketing Director GSM Endocutters to join our MedTech Surgery business located at the Cincinnati, OH site. Leads global strategic marketing for the advanced stapling portfolio, driving go-to-market strategies, portfolio management, and cross-functional collaboration to strengthen leadership in surgical solutions.

Responsibilities

• Direct, mentor, and develop managers and senior contributors within a matrixed, multi-regional environment, fostering a culture of excellence and continuous learning.
• Design, implement, and evaluate strategic objectives to advance the global advanced stapling platform, aligning with the company's vision for surgical care.
• Lead cross-functional collaboration with finance, medical, research and development, supply chain, and regional marketing teams to create and implement comprehensive go-to-market strategies for advanced stapling solutions.
• Lead portfolio management activities that enrich the customer experience, empower marketing and sales teams, and drive improvement in key performance indicators.
• Lead portfolio short-term and long-term forecasting initiatives in partnership with country marketing, demand planning, finance, and supply chain teams.
• Oversee development of new surgical specialty evidence that demonstrates the unique value of our advanced stapling products within targeted surgical specialties, ensuring alignment with worldwide marketing teams and key stakeholders.
• Develop new policies and procedures that support the launch, penetration rates and lifecycle management of Advanced Stapling products, working closely with regional partners, operations, and product development teams.
• Lead gross profit (GP) improvement initiatives in collaboration with regional partners, ensuring that GP growth is established as a key performance indicator (KPI) and is consistently measured and tracked monthly.
• Communicate and implement customer acquisition and retention strategies, maximizing new technologies and market insights to strengthen market leadership in advanced stapling.
• Engage with customers and key opinion leaders (KOLs) to develop actionable insights on the value of our advanced stapling portfolio, using supporting evidence to identify new differentiation opportunities.
• Collaborate with marketing and education partners to elevate brand, product, and procedural knowledge across our global customer base.
• Represent Global Strategic Marketing in setting organizational standards and communicate initiatives to internal teams and external partners, serving on core stakeholder teams to drive business impact.
• Proactively creates a purpose driven environment by aligning Johnson & Johnson’s Credo and Leadership Imperatives with the strategies and goals of the team and enterprise.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related discipline; MBA or advanced degree preferred.
• 10+ years of experience in marketing or a related field.
• Proven track record of managing cross-functional, global teams
• Strong leadership, communication, and influencing skills across levels and functions.
• Data driven marketer who is strategically minded and comfortable with ambiguity.
• Strong analytical, communication, and stakeholder engagement skills, with experience building strategic partnerships in hospital or clinical settings.
• Experience leading vendor management and business development in medical technology.
• Deep understanding of Market Analytics, Brand Strategy, Pricing Strategy, and Evidence Generation Strategy.

Preferred Experience

• 7+ years of progressive experience in strategic marketing within medical devices or healthcare.
• 5+ years of people management experience with demonstrated experience building high performing teams.
• Demonstrated expertise in launching and growing advanced surgical or stapling technologies, preferably at a global scale.
• Extensive experience in portfolio management and short/long-term forecasting, particularly within the medical device sector.
• Advanced analytical skills with a proven ability to interpret complex data and drive strategic decision-making.
• History of successfully leading global teams and managing multi-regional projects.
• Experience in launching global products and managing their lifecycle across diverse markets.
• Direct experience with surgical stapling devices is highly desirable and will be considered a strong asset.

Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Data Analysis
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Go-to-Market Strategies
• Leadership
• Market Research
• Negotiation
• Problem Solving
• Product Development Lifecycle
• Product Portfolio Management