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Marketing Associate Director, Organized Providers (Remote Eligible)

Vertex Pharmaceuticals
2 months ago
Remote friendly (Boston, MA)
United States
Marketing
Marketing Associate Director, Organized Providers (US Pain)

Responsibilities:
- Drive account-specific expertise to guide strategy in GPOs, VA, and DoD accounts
- Develop/adapt promotional content tailored to GPO and federal customers
- Collaborate with field GPO lead and Federal Account Leads to support promotional efforts
- Support Corporate Account Field Leads with insight generation and marketing materials targeting Ambulatory Surgery Centers, Physician Staffing Groups, Dental Service Organizations, and Urgent Care Centers
- Inform peer-to-peer education content and tactics relevant to GPO and federal channels
- Collaborate cross-functionally across strategic accounts, market access, and marketing to ensure alignment and effective strategies
- Collaborate with the health systems agency of record
- Leverage customer and field-team insights to improve material effectiveness
- Develop and execute training for a field team (~200 members)
- Travel: 30% (~6 days/month)

Qualifications & Skills (Required/Preferred):
- Experience developing communications/tactics in U.S. or global marketing and managing agency efforts
- Experience with hospital GPO and federal customers (VA/DOD)
- Experience with institutional and IDN marketing and/or sales
- Strong individual contributor experience in a professional work setting
- Pharmaceutical drug launch experience preferred
- Strong understanding of health information technology, IDN systems, and institutional markets

Education & Experience:
- Bachelor’s degree in marketing, business, or scientific field
- Typically requires 8 years of experience (or equivalent education/experience)

Benefits (as stated):
- Annual bonus; annual equity awards
- Medical, dental, vision; paid time off; educational assistance/student loan repayment; commuting subsidy; matching charitable donations; 401(k) and more