Market Transformation Director - Direct to Patient

Role: Lead the development and execution of Vertex's direct-to-patient (DTP) strategy to enhance patient access, engagement, and therapy adherence across various assets and therapeutic areas. Responsibilities: assess market trends, identify patient drop-off points, design end-to-end patient pathways, build business cases for DTP investments, and establish scalable capabilities. Collaborate cross-functionally with marketing, patient services, market access, digital, legal, and analytics teams to integrate fragmented patient touchpoints and innovate engagement models. Manage external vendor relationships in telehealth, diagnostics, and digital solutions, ensuring compliance with legal and regulatory standards. Requirements: Bachelor's degree; 8+ years in biopharma, healthcare, or digital health; 5+ years in leadership roles within patient access, commercialization, or digital health. Expertise in patient journey mapping, omnichannel engagement, reimbursement strategies, digital channels, and data analytics. Preferred: experience launching DTP or digitally enabled patient access models, familiarity with specialty therapies, high-friction access environments, or alternative payment pathways. Work setup: Hybrid or on-site; flexible work options.