Market Research & Insights Associate Director
Vertex Pharmaceuticals
6 months ago
Remote friendly (Boston, MA)
United States
Marketing
Key Duties And Responsibilities
- Function as a key thought partner to North America and Global Marketing leads and provide objective perspective and insight
- Evaluate the quality of available information and identify critical insights gaps
- Formulate a comprehensive insights generation plan to address a spectrum of business questions using appropriate methodology (primary/secondary market research, analytics)
- Design and execute the analysis plan:
- Primary market research: collaborate with cross-functional stakeholders to articulate research objectives, identify appropriate approach and vendor
- Data analytics: develop a data analysis plan using in-house or external data; conduct analysis or partner with advanced analytics colleagues
- Interpret findings, integrate with other information, and derive implications and actionable recommendations
- Act as the voice of the customer; synthesize insights for leadership; contribute objective perspective to internal initiatives/workshops/brainstorms
- Maintain a current summary of disease-area insights in an “Insights book”
- Develop the situation analysis for the Brand Planning process
- Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan
Knowledge And Skills
- Depth in primary market research methodologies; substantial experience designing/executing primary research projects
- Strong complex quantitative analysis skills; ability to run analyses and interpret results with advanced analytics partners
- Deep understanding of biopharma commercialization; experience with go-to-market approaches and launch planning
- Experience working with global brands and global market insights
- Exceptional written and verbal communication skills; ability to synthesize/distill complex information
- Proactive, trusted-advisor mindset; able to anticipate issues and plan accordingly
- Comfortable with ambiguity; ability to structure problems and solution approaches
Education And Experience
- Bachelor’s degree in a relevant discipline (required)
- 8+ years in bio-pharma marketing, market research and/or analytics (or equivalent)
Benefits
- Eligible for an annual bonus and annual equity awards
Flex Designation/Work Arrangement
- Hybrid: work remotely up to two days per week (or eligible selection)
- On-site: work five days per week on-site with ad hoc flexibility
Application Instructions
- Contact Talent Acquisition at ApplicationAssistance@vrtx.com for application process accommodation requests
- Function as a key thought partner to North America and Global Marketing leads and provide objective perspective and insight
- Evaluate the quality of available information and identify critical insights gaps
- Formulate a comprehensive insights generation plan to address a spectrum of business questions using appropriate methodology (primary/secondary market research, analytics)
- Design and execute the analysis plan:
- Primary market research: collaborate with cross-functional stakeholders to articulate research objectives, identify appropriate approach and vendor
- Data analytics: develop a data analysis plan using in-house or external data; conduct analysis or partner with advanced analytics colleagues
- Interpret findings, integrate with other information, and derive implications and actionable recommendations
- Act as the voice of the customer; synthesize insights for leadership; contribute objective perspective to internal initiatives/workshops/brainstorms
- Maintain a current summary of disease-area insights in an “Insights book”
- Develop the situation analysis for the Brand Planning process
- Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan
Knowledge And Skills
- Depth in primary market research methodologies; substantial experience designing/executing primary research projects
- Strong complex quantitative analysis skills; ability to run analyses and interpret results with advanced analytics partners
- Deep understanding of biopharma commercialization; experience with go-to-market approaches and launch planning
- Experience working with global brands and global market insights
- Exceptional written and verbal communication skills; ability to synthesize/distill complex information
- Proactive, trusted-advisor mindset; able to anticipate issues and plan accordingly
- Comfortable with ambiguity; ability to structure problems and solution approaches
Education And Experience
- Bachelor’s degree in a relevant discipline (required)
- 8+ years in bio-pharma marketing, market research and/or analytics (or equivalent)
Benefits
- Eligible for an annual bonus and annual equity awards
Flex Designation/Work Arrangement
- Hybrid: work remotely up to two days per week (or eligible selection)
- On-site: work five days per week on-site with ad hoc flexibility
Application Instructions
- Contact Talent Acquisition at ApplicationAssistance@vrtx.com for application process accommodation requests