Market Access Transformation & Strategic Marketing Director
Vertex Pharmaceuticals
19 days ago
Remote friendly (Boston, MA)
United States
Market Access
Director, Market Access Transformation & Strategic Marketing
Key Duties and Responsibilities
- Own and integrate Above Brand/Unbranded initiatives across the Vertex portfolio to advance customer interactions across mega accounts, including solution development, implementation, pull-through, and measurement.
- With HEOR, define strategic payer collaborations (e.g., health equity, quality, population health) with mega accounts across therapeutic categories.
- Partner with the Access COE and CRM teams to track customer/data insights across the access environment and Vertex portfolio.
- Evaluate alternative contracting frameworks (e.g., VBC/OBA/Warranties) to support product clinical profiles and enable measurement of desired outcomes.
- Deliver insights and analysis to shape GTM strategies.
- Own and manage market access assessments/environmental scans to inform LRP assumptions and develop action plans to manage risks and opportunities.
- Conduct annual landscape assessments across access channels (Payers/Mega Accounts, IDNs, GPOs, SP/SDs, Pharmacy) and prioritize products by channel.
- Partner with external agencies/vendors as needed, including approvals and budget allocation.
- Establish a value framework and communication platform to deliver a portfolio of PVPs via HEOR integration using IT capabilities.
Knowledge and Skills
- Expert knowledge of the US healthcare system (gov’t/commercial payers, hospitals, IDNs, policy/regulatory environment, flow of funds).
- Strategic leadership experience in pharma/biotech/healthcare; mega account experience.
- Understanding of alternative Value Base Contracts; experience driving OBA/warranty-like models.
- Proven ability to meet/exceed objectives; strong communication/presentation skills.
- Ability to influence cross-functionally in a matrix environment; manage multiple priorities in a fast-paced setting.
Education and Experience
- Bachelor’s degree (Master’s preferred).
- Deep MA experience (~10 years) across all channels, including payer marketing, contracting, and Payer account management.
- Typically 10–12 years MA experience or equivalent combination.
Location
- Remote, HQ, or hybrid schedule (3 days/week in HQ).
Key Duties and Responsibilities
- Own and integrate Above Brand/Unbranded initiatives across the Vertex portfolio to advance customer interactions across mega accounts, including solution development, implementation, pull-through, and measurement.
- With HEOR, define strategic payer collaborations (e.g., health equity, quality, population health) with mega accounts across therapeutic categories.
- Partner with the Access COE and CRM teams to track customer/data insights across the access environment and Vertex portfolio.
- Evaluate alternative contracting frameworks (e.g., VBC/OBA/Warranties) to support product clinical profiles and enable measurement of desired outcomes.
- Deliver insights and analysis to shape GTM strategies.
- Own and manage market access assessments/environmental scans to inform LRP assumptions and develop action plans to manage risks and opportunities.
- Conduct annual landscape assessments across access channels (Payers/Mega Accounts, IDNs, GPOs, SP/SDs, Pharmacy) and prioritize products by channel.
- Partner with external agencies/vendors as needed, including approvals and budget allocation.
- Establish a value framework and communication platform to deliver a portfolio of PVPs via HEOR integration using IT capabilities.
Knowledge and Skills
- Expert knowledge of the US healthcare system (gov’t/commercial payers, hospitals, IDNs, policy/regulatory environment, flow of funds).
- Strategic leadership experience in pharma/biotech/healthcare; mega account experience.
- Understanding of alternative Value Base Contracts; experience driving OBA/warranty-like models.
- Proven ability to meet/exceed objectives; strong communication/presentation skills.
- Ability to influence cross-functionally in a matrix environment; manage multiple priorities in a fast-paced setting.
Education and Experience
- Bachelor’s degree (Master’s preferred).
- Deep MA experience (~10 years) across all channels, including payer marketing, contracting, and Payer account management.
- Typically 10–12 years MA experience or equivalent combination.
Location
- Remote, HQ, or hybrid schedule (3 days/week in HQ).