Manager, Web Analytics, Content and User Insights

Role Summary

The Manager, Web Analytics, Content and User Insights will play a key role in Pfizer's Media Measurement department. As a manager within the Web Analytics, Content and User Insights team, you will lead the strategy and execution of web analytics, content optimization, and campaign analytics initiatives to enhance Pfizer’s digital presence. You will guide a team of analysts to produce reporting and insights that inform strategic decisions across Pfizer’s digital properties and marketing campaigns, collaborating cross-functionally to understand business needs and identify opportunities to optimize performance. You will help shape the future vision for digital measurement at Pfizer.

Responsibilities

• Managing web analytics tracking and reporting to uncover trends, insights and opportunities to optimize content, user experience and campaign performance, including leveraging web analytics platforms and data visualizations.
• Collaborating cross-functionally with marketing, product, UX and engineering teams to align on key metrics, implement tracking, analyze performance data, and make informed recommendations.
• Create & oversee website business requirements for analytics and tagging.
• Oversee UAT with agency and cross-functional team.
• Maintain SDR to provide Digital for implementation.
• Liaison with media and digital on third-party tagging.
• Monitoring website and campaign analytics dashboards daily and weekly, highlighting key findings and insights to stakeholders.
• Developing insightful monthly and quarterly performance reports and presentations covering key digital metrics, trends over time, analysis of changes, and recommended actions to drive continuous optimization.
• Conducting regular analysis of site content performance, user behavior flow and funnel analysis to identify enhancement opportunities that will improve engagement.
• Staying on top of industry best practices in leveraging web analytics and experimentation to create a superior digital experience and support business growth objectives.
• Leverage strong analytical abilities and technical aptitude with web analytics platforms to communicate complex data insights clearly to both technical and non-technical stakeholders, delivering high-impact insights to inform key business decisions.

Qualifications

• Required: Bachelor’s degree with 4+ years of experience; OR Master’s with 2+ years; OR PhD with 0+ years; OR Associate’s with 8+ years; OR high school diploma (or equivalent) and 10+ years of relevant experience.
• Preferred: 3+ years of experience in media analytics in a professional environment.
• Knowledgeable about the pharmaceutical, healthcare, or related life sciences industry.
• Ability to analyze data sets and provide actionable insights for executive decision making.
• Strong collaboration skills and the ability to work effectively with cross-functional teams, identifying risks and removing roadblocks to enable successful delivery.
• Familiarity with data-driven media planning and buying approaches.
• Experience with web analytics tools such as Adobe Analytics (preferred), Google Analytics, or similar platforms; Adobe Tag Manager, A/B testing platforms, MTA tools, Dynamic Creative Optimization, and AI products.
• Ability to contribute to cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable successful delivery.
• Strong writing, presentation, and influencing skills.
• Ability to thrive under pressure, take accountability, and meet deadlines with strong attention to detail.
• Excellent listening, time management, organizational and interpersonal skills.
• Demonstrated ability to work in a team environment.
• Exceptional interpersonal skills.
• Creative, innovative problem solver who leads with insights derived from data.
• Experience with Microsoft Word, PowerPoint, Excel, and Teams.
• Team player, flexible, adaptable, energized and ready to roll up their sleeves to help create this new function within Media Measurement.