Manager, Social Listening and Reporting

Role Summary

The Manager, Social Listening and Reporting plays a critical role in Pfizer's Media, Growth and Performance Media group's Audience Engagement Team within the Chief Marketing Office organization. This position will help build a best-in-class center of excellence focused on social listening and reporting. The Manager supports the Director of Social Listening and Reporting to stand up this new capability and deliver impactful social listening reports and recommendations to brands across Pfizer's portfolio. This role will manage agencies and vendors to implement listening projects, reviewing insights, and activating data-driven marketing programs. Additionally, this role directly executes social listening analysis leveraging Pfizer's in-house tools and translates complex data sets into concise, visually compelling reports. To drive business impact, the Manager partners extensively with cross-functional leaders in marketing, communications, digital, and brand teams. This end-to-end involvement informs strong, actionable recommendations tailored to influence each brand's objectives. Success requires sharp analytical acumen, communications skills, and collaborative leadership to synthesize insights and steer stakeholders toward data-backed decisions. An innovative mindset to evolve Pfizer's newly formed listening practice combined with the ability to balance strategy and hands-on execution is essential.

Role Responsibilities

• Partner with the Director of Social Listening and Reporting to develop and execute Pfizer's social listening strategy, enabling always-on listening capabilities that deliver impactful insights and understanding of social sentiment, behavior and opinions to commercial business teams.
• Leverage social listening tools and platforms to continuously track and analyze online conversations, spot emerging trends in real-time, and connect insights back to business impact.
• Exhibit expert proficiency with leading social listening tools such as Brandwatch, Talkwalker, Sprinklr, Tubular, Converseon, Pulsar to derive data-driven decisions.
• Perform in-depth analyses and easily synthesize large volumes of social data into clear, actionable reports and recommendations.
• Influence the strategic direction of integrated media campaigns by translating social listening insights into bold, innovative ideas that challenge status quo.
• Work comfortably with ambiguity to tackle unique and complex social analytics projects aimed at advancing Pfizer’s listening practice.
• Act independently to identify opportunities for improvement and spearhead self-initiated projects applying hands-on expertise in social listening and analytics.
• Develop and maintain social listening dashboards, leveraging capabilities to visualize data and trends for stakeholders.
• Make recommendations for real-time response as well as long-term optimization of marketing, communications, crisis response, and reputation management based on social data signals.
• Promote adoption of social listening best practices for data-informed decision making across Pfizer’s commercial business.
• Contribute thought leadership perspective on connecting ever-evolving consumer trends with business impact.

Basic Qualifications

• Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
• 4+ years of hands-on professional experience in a media, marketing, or strategic communications role within a large, complex matrix organization.
• Previous firsthand social listening experience gained from the brand, agency, or media perspective.
• Strong project leadership and administrative skills.
• Exhibits a growth-oriented mindset and the capability to actively help build and scale new organizational capabilities.
• Expertise in using social analytics platforms and tools.
• Exceptional interpersonal skills and ability to operate in a matrix environment.
• Ability to operate with both urgency and precision in execution.
• Strategic and creative thinker with superior problem-solving skills.
• Self-motivated self-starter with proven capacity to take ownership and work independently.
• Analytical ability required to derive impactful insights from extremely complex data.
• Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.
• Savvy organizational influencer able to drive adoption of social insights across a decentralized organization.
• Values-based leadership presence that authentically models’ courage, excellence, equity and joy.
• Maturity and professional discretion required to handle confidential information.

Preferred Qualifications

• Pharmaceutical social listening and reporting.

Work Location Assignment

Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business.

Last Day to Apply

February 5th 2025. This role is not remote.

Compensation and Benefits

The annual base salary for this position ranges from $96,300.00 to $160,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.