Manager, Service Marketing & Change Enablement
Alcon
October 1, 2026
Full-time
On-site
Fort Worth, TX
Marketing
Role: Lead service marketing, commercialization, and change enablement for Alcon's global service offerings and digital solutions. Responsibilities: develop go-to-market strategies, create value propositions and launch communications, partner with cross-functional teams to support adoption, build organizational change management plans, and monitor adoption metrics to improve customer engagement and business outcomes. Requirements: Bachelor's degree or equivalent with 5+ years relevant experience; strong stakeholder engagement, strategic communication, and change management skills; proven success in implementing technology or service launches, ideally within healthcare, medical device, or regulated industries. Preferred: experience leading organizational change, developing commercialization strategies, leveraging analytics, and influencing cross-functional teams; familiarity with customer experience, change methodologies, and enterprise programs. HighValue: healthcare/medical device industry, service/technology adoption, global scope, organizational change, digital solutions, customer engagement, and cross-functional collaboration. WorkSetup: onsite in Fort Worth, Texas; no travel specified.