Manager/Senior Manager, Digital Marketing
BridgeBio
3 months ago
Remote friendly (San Francisco, CA)
United States
Marketing
What You’ll Do
- Lead Omnichannel & Media efforts for late-stage commercial assets, translating brand strategy into an integrated, field-aligned media plan and ensuring execution across HCP and patient audiences.
- Evolve content and channels for each product launch; partner with media, creative, social, analytics, technology SMEs, and cross-functional teams (brand marketing, medical affairs, corporate communications).
Responsibilities
- Lead omnichannel launch readiness by building and managing an integrated digital launch plan aligned to brand strategy, clinical milestones, and commercial timelines.
- Develop and execute digital and media strategies across websites, email, SEO, organic social, and paid media channels.
- Create a launch measurement framework (KPIs, tagging plans, dashboards, optimization) to drive post-launch improvements.
- Lead agency and vendor management across media, web development, CRM operations, and creative partners.
- Ensure digital touchpoints reflect scientific accuracy, brand integrity, privacy policies, and are optimized for target audiences.
- Advise brand marketing on translating complex scientific/clinical content into engaging digital formats.
- Build scalable omnichannel processes, templates, and best practices for repeatable future launches.
Qualifications
- 6+ years of relevant experience in biotech/pharma, with strong focus on paid media channels.
- Successful product launch or major indication expansion experience required (preferably rare disease).
- Experience in content/channel strategy, website optimization, and SEO in regulated environments.
- Familiarity with pharma/biotech stacks (CRM, marketing automation, CMS, Veeva ecosystem) and ability to partner with analytics/ops teams.
- Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
- Strong project management and cross-functional collaboration.
- Proven self-starter; ability to define objectives and pivot with changing priorities.
- Lead Omnichannel & Media efforts for late-stage commercial assets, translating brand strategy into an integrated, field-aligned media plan and ensuring execution across HCP and patient audiences.
- Evolve content and channels for each product launch; partner with media, creative, social, analytics, technology SMEs, and cross-functional teams (brand marketing, medical affairs, corporate communications).
Responsibilities
- Lead omnichannel launch readiness by building and managing an integrated digital launch plan aligned to brand strategy, clinical milestones, and commercial timelines.
- Develop and execute digital and media strategies across websites, email, SEO, organic social, and paid media channels.
- Create a launch measurement framework (KPIs, tagging plans, dashboards, optimization) to drive post-launch improvements.
- Lead agency and vendor management across media, web development, CRM operations, and creative partners.
- Ensure digital touchpoints reflect scientific accuracy, brand integrity, privacy policies, and are optimized for target audiences.
- Advise brand marketing on translating complex scientific/clinical content into engaging digital formats.
- Build scalable omnichannel processes, templates, and best practices for repeatable future launches.
Qualifications
- 6+ years of relevant experience in biotech/pharma, with strong focus on paid media channels.
- Successful product launch or major indication expansion experience required (preferably rare disease).
- Experience in content/channel strategy, website optimization, and SEO in regulated environments.
- Familiarity with pharma/biotech stacks (CRM, marketing automation, CMS, Veeva ecosystem) and ability to partner with analytics/ops teams.
- Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
- Strong project management and cross-functional collaboration.
- Proven self-starter; ability to define objectives and pivot with changing priorities.