Manager, Omnichannel Specialist
Takeda
June 27, 2026
Remote friendly (Lexington, MA)
United States
$116,000 - $182,270 USD yearly
Marketing
Position Summary:
Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands.
Key Responsibilities:
- Define HCP omnichannel execution standards; maintain enterprise best practices for HCP omnichannel activation (segment/eligibility rules, trigger logic, channel sequencing/cadence).
- Provide consultative execution support as a go-to SME for brand teams, Media Architects, and pods; advise on feasibility, dependencies, and common execution pitfalls.
- Set readiness and quality expectations: define launch-readiness and QA requirements; guide teams in diagnosing recurring execution issues.
- Enable full-funnel measurement and tracking: ensure consistent tracking of HCP engagement/adoption metrics; resolve measurement gaps.
- Enable test-and-learn execution: standardize experiment designs/templates (A/B sequencing, cadence, segment/eligibility, message/CTA, channel-mix); document learnings for enterprise playbooks.
- Report performance and learnings: provide standardized snapshots and post-sprint/post-campaign readouts; feed learnings back to Agile pods.
- Support compliance and safety: support compliant HCP activation aligned to internal review governance, privacy/consent expectations, and FDA standards; flag risks and escalate for resolution.
Qualifications:
- Bachelor’s degree required; MBA/advanced degree preferred.
- 5–7+ years in pharmaceutical/biopharma/healthcare marketing/communications/advertising/paid media; experience with HCP omnichannel campaigns (segmentation, channel sequencing, trigger logic, full-funnel tracking).
- Proven SME/advisory experience for brand teams, media architects, or cross-functional pods.
- Experience establishing tracking frameworks, analyzing engagement metrics, running test-and-learn experiments, and ensuring compliance with regulatory/privacy/internal review standards in pharma/healthcare marketing.
Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands.
Key Responsibilities:
- Define HCP omnichannel execution standards; maintain enterprise best practices for HCP omnichannel activation (segment/eligibility rules, trigger logic, channel sequencing/cadence).
- Provide consultative execution support as a go-to SME for brand teams, Media Architects, and pods; advise on feasibility, dependencies, and common execution pitfalls.
- Set readiness and quality expectations: define launch-readiness and QA requirements; guide teams in diagnosing recurring execution issues.
- Enable full-funnel measurement and tracking: ensure consistent tracking of HCP engagement/adoption metrics; resolve measurement gaps.
- Enable test-and-learn execution: standardize experiment designs/templates (A/B sequencing, cadence, segment/eligibility, message/CTA, channel-mix); document learnings for enterprise playbooks.
- Report performance and learnings: provide standardized snapshots and post-sprint/post-campaign readouts; feed learnings back to Agile pods.
- Support compliance and safety: support compliant HCP activation aligned to internal review governance, privacy/consent expectations, and FDA standards; flag risks and escalate for resolution.
Qualifications:
- Bachelor’s degree required; MBA/advanced degree preferred.
- 5–7+ years in pharmaceutical/biopharma/healthcare marketing/communications/advertising/paid media; experience with HCP omnichannel campaigns (segmentation, channel sequencing, trigger logic, full-funnel tracking).
- Proven SME/advisory experience for brand teams, media architects, or cross-functional pods.
- Experience establishing tracking frameworks, analyzing engagement metrics, running test-and-learn experiments, and ensuring compliance with regulatory/privacy/internal review standards in pharma/healthcare marketing.