Manager, Omnichannel Analytics

Role Summary

The Omnichannel Analytics Manager leads experimental test design and measurement, and develops omnichannel analytics insights. The role interprets analytics to inform omnichannel marketing strategy and converts insights into actionable recommendations, collaborating with stakeholders to deliver ROI results through strong oral and written communication.

Responsibilities

• Own business data/attributes, data sources, and business rules that feed modeling, reporting, and measurement.
• Articulate business owner needs and support use case ideation and development.
• Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
• Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
• Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.).
• Contribute to monthly omnichannel performance reporting, leveraging media performance measurement and analyses.
• Perform digital audience analytics to inform personalized audience strategy and optimize the omnichannel experience.
• Interpret omnichannel performance and audience insights to identify opportunities to target new patients.
• Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.

Qualifications

• Bachelor’s degree required in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
• Masters’ degree is preferred.
• Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
• 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
• Strong written and oral communication, with the ability to build insights and narrate a story with data.

Skills

• Strong experience in brand marketing and optimization.
• Demonstrated experience in omnichannel marketing and analytics space (digital media, search, social, websites, endemic) with familiarity in digital targeting, activation, trafficking, and measurement.
• MarTech and big data knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; 3rd party pharmaceutical patients claim data is preferred.
• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
• Strong planning and project management skills.
• Ability to distill complex information into concise and impactful stories/presentations.
• Exceptional analytical and problem-solving skills with attention to detail.
• High motivation, strong work ethic, and positive attitude while working under tight deadlines.

Education

• Bachelor’s degree required; Master’s degree preferred.