Manager of Product Marketing - Liquid Products

Role Summary

The Manager of Product Marketing - Liquid Products will be responsible for developing and executing strategic marketing initiatives to support the launch and growth of this innovative oncology diagnostic. This role will partner cross-functionally with product development, medical affairs, sales and market access to drive brand awareness, physician adoption and patient engagement. The manager will lead the creation of compelling messaging, promotional campaigns, and educational resources, ensuring alignment with corporate strategy and compliance standards.

Responsibilities

• Go to Market & Launch Planning: Develop and execute go-to-market strategies for new and existing liquid products, including positioning, messaging and target segmentation.
• Prepare launch collateral, marketing materials, enable tools for sales and training.
• Commercial Adoption & Growth: Drive adoption within the portfolio. Collaborate with local commercial/field teams to ensure uptake of liquid product offerings.
• Define and deliver on growth targets (volume, revenue) for the liquid product line.
• Sales Enablement & Field Support: Equip sales teams with tools: playbooks, training, sales content, competitive battle cards.
• Participate in field meetings, customer presentations, ad boards, trade shows to support product awareness and adoption.
• Performance Measurement & Optimization: Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement.
• Apply data-driven insights to refine targeting, messaging, and resource allocation.

Qualifications

• Required: 2-3+ years of marketing experience in the life sciences industry, with 1-2+ years in oncology diagnostics or molecular testing.
• Required: Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Required: Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
• Required: Strong project management and cross-functional leadership skills in a fast-paced environment.
• Required: Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.

Education

• Bachelor’s degree in Marketing, Life Sciences, or related field.

Skills

• Excellent written, verbal, and presentation skills.

Additional Requirements

• Periodic travel is required; some evenings, weekends, and/or holidays.
• Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
• Occasional weekend or holiday work may be required.