Role Summary
Manager, Market Intelligence - Dermatology and AIM
Position Summary
*Own holistic forecasts for Derm and AIM products, including synthesis of the top-down forecast with internal bottom-up forecasts delivered by each channel (Retail, Vet Clinic, etc,) in conjunction with Finance and aligned US Marketing teams; increase accuracy of financial and demand forecasts
*Direct management of the top-down forecast, leveraging the model previously built
*Identify and quantify drivers of current and future sales performance
*Provide insights from across data sources to support the strategic plans and product P&L, such as modeling different forecast scenarios to optimize launch execution or understand impact of expected competitors
*Support MI Lead in mining secondary data sources for TA-specific insights, analyzing TA-specific competitive intelligence activities and understanding primary market research insights; help consolidate information across these data sources to create a holistic view
Responsibilities
- Lead and manage financial forecasting efforts for assigned TA
- Coordinate, collaborate and work closely with species leadership and relevant teams
- Develop insights to inform forecasting through understanding of primary market research, secondary data analytics, internal sales data analytics and competitive intelligence
Qualifications
- Required: Bachelor's in marketing, market research, engineering, computer science, finance or equivalent; MBA or advanced degree a plus; prefer a combination of marketing + data science fundamentals
- Required: 5+ years of direct forecasting and/or related business intelligence/analytics experience in animal health, human health, consumer goods or other related space
- Required: Demonstrated leadership experience in forecasting and strategic analytics, and synthesis of insights into actionable strategies
- Required: Experience in strategic analytics including secondary and industry data analysis with expertise in Market Research
- Preferred: Competitive Intelligence experience
- Preferred: Animal Health care industry experience
- Travel: Business travel of 10-20% is expected
Skills
- Proven ability to analyze complex data, extract business-relevant information and communicate findings effectively throughout all levels of the organization
- Demonstrated competency in Excel, PowerPoint, Word and Outlook
- Proficiency with quantitative languages and tools including SQL (or another advanced programming language such as R, C++, etc.)
Education
- Bachelor's in marketing, market research, engineering, computer science, finance or equivalent; MBA or advanced degree a plus
Additional Requirements
- Physical position requirements note placeholder; not specified as essential