Manager, Insights & Analytics - PPD

Role Summary

Manager, Insights & Analytics – PPD is responsible for the development and execution of data-driven strategies to optimize engagement and outreach for PPD initiatives. This role analyzes data, refines audience segmentation, and measures campaign performance to enhance commercial operation strategies and effectiveness.

Responsibilities

• Develops and presents actionable insights to commercial leadership by monitoring and analyzing data sources, promotional activity, and competitive intelligence.
• Leads customer analytics for the PPD business unit, ensuring data-driven decision making.
• Conducts ad hoc analyses for the Commercial using Business Intelligence (BI) tools.
• Develops Healthcare Provider (HCP) segmentation and target strategies to optimize sales force effectiveness.
• Creates and maintains accurate sales reporting tools.
• Supports Incentive Compensation function by delivering aligned sales data and metrics.
• Collaborates with sales leadership to design, maintain, and adjust territory alignments using mapping software.
• Serves as the point of contact for field teams, addressing data, process, and system inquiries.
• Performs territory/account research to inform strategic adjustments.
• Manage relationships, communications, and interactions with data suppliers and processors.
• Provides oversight and leadership in cross-functional project teams.
• Participates in New Hire sales training and leads the IST customer management workshop.

Qualifications

• Bachelor’s degree and a minimum of five years of relevant work experience.
• Two years of experience in pharmaceutical sales targeting and segmentation required.
• Advanced proficiency in Microsoft Office Suite, with expert level Excel skills required (pivots, macros, V/X lookups).
• Familiarity with project management tools is a plus.
• Experience with CRM platforms such as Salesforce, VEEVA, or similar preferred.
• Strong analytical and problem-solving skills.
• Demonstrated initiative and willingness to overcome challenges.
• Ability to handle highly confidential information.
• Ability to prioritize tasks and manage multiple projects simultaneously.
• Ability to recognize and adapt to change and ability to multi-task.
• Ability to effectively communicate the findings associated with data analysis or team member questions.

Skills

• Data analysis
• Business intelligence tools
• Audience segmentation
• Sales analytics
• Territory design and mapping
• Stakeholder communication

Education

• Bachelor’s degree required.

Additional Requirements

• Travel: 25% travel.
• Sedentary work; ability to analyze data and view a computer terminal for extended periods.
• Authorized to legally work in the United States without visa sponsorship.