Manager I, Website Product Specialist

Company: AbbVie

Job Description

The Manager I, Website Product Specialist leads website projects on AbbVie's Digital Marketing Platform (ADMP) for assigned franchise groups. This role manages website assets for Consumer and HCP audiences, collaborating with internal teams and agencies to execute website direction.

It focuses on the tactical execution of the website roadmap throughout its lifecycle, ensuring engaging online experiences that meet business objectives. The specialist acts as the primary web subject matter expert, coordinating with stakeholders across Marketing, IT, and Analytics to drive strategic and tactical execution of website projects.