Manager, Digital Marketing (Aesthetic Medical Device)

Role: Digital Campaign & Brand Activation Manager responsible for developing and executing integrated digital campaigns to promote aesthetic medical devices like Thermage, Fraxel, Clear + Brilliant, and VASER. Objectives include building brand equity, accelerating demand, and driving measurable business impact through omnichannel marketing. Responsibilities encompass strategic campaign planning across paid, owned, and earned media, digital activation for product launches and events, media agency management, creative asset oversight, and integration with CRM and web platforms for lead nurturing. The role involves performance analytics, optimization, cross-functional coordination with Brand, PRC, Creative, Sales, IT, and external agencies, and managing a direct report. Qualifications include a bachelor’s degree (MBA preferred), five years’ experience in digital marketing, proven ability managing cross-channel campaigns with a focus on aesthetics or regulated categories, and expertise in digital KPIs and analytics. Preferred skills include familiarity with Salesforce, Marketo, influencer programs, and high-volume creative workflows. The position is based in Bridgewater, NJ, with a salary range of $110K-$150K, plus bonus/incentives and comprehensive benefits.