Manager, Digital Content & Social Commerce

Role: Manager, Digital Content & Social Commerce within Bausch + Lomb's consumer marketing team, focusing on building digital content strategies to enhance consumer engagement and business impact across social media, eCommerce, CRM, and emerging channels. Responsibilities: develop and execute cross-channel content plans; manage content calendars and workflows; lead social commerce initiatives including TikTok Shop and influencer campaigns; collaborate with internal teams, agencies, and creators; support AI-enabled content production and optimize performance through analytics and testing; identify content opportunities rooted in consumer insights; and track KPIs for reporting. Requirements: Bachelor's degree in Marketing, Communications, or related field; 5+ years in digital marketing, social media, eCommerce, or content management; experience managing multi-channel campaigns, content workflows, and external partnerships; proficiency with marketing tech, content management systems, and analytics tools; strong project management and cross-functional collaboration skills. Preferred: experience with social commerce platforms, AI content tools, and consumer healthcare or CPG industries. Work setup: hybrid model (up to 2 days remote, 3 days onsite in Bridgewater, NJ). High-value: consumer-focused digital marketing, social commerce, influencer marketing, AI-enabled content production, and data-driven optimization in a regulated healthcare environment.