Responsibilities:
- Support execution of the end-to-end content lifecycle across Franchise, Market Access, and Medical Affairs.
- Operationalize the Content Factory model (intake, prioritization, localization, adaptation, deployment) across brands and channels.
- Translate brand/engagement needs into modular, reusable content and personalized variants for omnichannel execution.
- Coordinate delivery with content creators, agencies, MLR, and deployment teams to ensure timely, compliant assets.
- Support content personalization at scale (tagging, modular assembly, GenAI-enabled derivative content creation).
- Identify bottlenecks and drive continuous improvement in speed, quality, and reuse; use content performance insights to inform optimization.
- Partner with Campaign Orchestration and Customer Engagement, Events and Meetings teams to align content to journeys/channels/targeting.
- Work with MLR Ops for compliant review/approval workflows; coordinate with global capability teams (DAM, content tools, GenAI).
Required skills/knowledge:
- End-to-end content operations experience in an omnichannel environment.
- Modular content design, personalization, and content reuse.
- Experience with DAM, CMS, and content supply chain tools.
- Familiarity with GenAI-enabled content creation and tagging.
Qualifications:
- Bachelorβs degree in business, healthcare, technology, or related field.
- 5+ years in content standards, DAM/CMS, and modular content frameworks in a pharmaceutical organization.
- Demonstrated leadership experience with managers/senior managers.
Preferred/Additional:
- MBA or relevant graduate degree.
- Experience in healthcare/pharmaceutical or other highly regulated industries.
- Experience with rare disease or specialty brands.