Manager, Consumer Marketing

Role: Manager of Consumer Marketing focusing on COVID-19-related patient and consumer engagement, reporting to the Director of Consumer Marketing. Objectives: drive brand awareness, engagement, conversion, and treatment adherence through social media and patient activation strategies. Responsibilities: support the execution of EUA-compliant consumer marketing plans, develop and optimize social media influencer campaigns, create patient-facing educational content, collaborate cross-functionally for product launch readiness, and oversee agency partners for multi-channel campaigns. Qualifications: Bachelor’s degree in Marketing or related field; minimum 5 years of marketing experience, ideally in pharma, biotech, or consumer health; strong knowledge of pharmaceutical advertising regulations; proven project management skills in fast-paced, matrixed environments; expertise in digital, social media, and promotional review processes. Preferred: MBA or advanced degree, local candidates with up to 30% in-office work. High-Value: focus on COVID-19, consumer health, social media marketing, EUA compliance, cross-functional collaboration, and brand launch activities. Work setup: primarily hybrid in the Northeast preferred, with up to 30% in-office presence.