Manager, Consumer Digital Analytics

Overview

Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.

The Company strives to discover and develop first-in-class and best-in-class medicines—advancing a diverse portfolio of large and small molecules.

Job Summary

The Manager/Senior Manager, Consumer Digital Analytics, is part of the Multichannel Strategy & Analytics team within Incyte's US Business Operations & Analytics function. This person will collaborate with Product Strategy and US Business Information Services to translate data into actionable insights (beyond KPI/scorecards) to propel Incyte's Multi-Channel Engagement (MCE) evolution, maximize the impact of consumer digital channels and tactics. The successful candidate will bring a passion for translating data into 'so what' and 'now what' to drive change, a willingness to get hands-on with data/analytics, and an aptitude for identifying gaps and opportunities. Key success factors include a propensity for against the grain thinking, a constant drive to improve upon the status quo, and strong interpersonal & storytelling skills.

Essential Functions Of The Job

• Business owner of consumer and Market Access Digital Performance Dashboards: design dashboards for each brand with accurate, actionable, and meaningful data visualizations, and align cross-functionally to evolve the dashboard in alignment with the MCE strategy and brand goals
• Dive into the data to run ad hoc analysis to answer key business questions, such as inflight performance and the impact of tests & optimizations
• Lead monthly & quarterly reporting of consumer digital performance for each brand to internal stakeholders & agency partners by translating data into insights and recommendations. Collaborate with team members to create measurement plans with clear and specific objectives aligned to each brand's goals for cross-channel, within channel, and campaign/tactic effectiveness, ensuring inclusivity and diverse perspectives in the planning process.
• Lead project/tactic measurement planning by identifying and gaining alignment on meaningful outcome metrics and set specific goals before build & deployment
• Support the creation & delivery of presentations to various stakeholders to support brand planning/budgeting, competitive prep, brand launches, and other key brand decisions
• Explore and evaluate new data sources/platforms

Qualifications

• A bachelor's degree or equivalent experience is preferred.
• 4 to 6+ years of experience in digital marketing analytics in any industry.
• 2 to 4+ years of experience with presenting analytics/insights to business end users.
• Strong communication, presentation, reasoning, and storytelling skills.
• Proficiency with data analytics, visualization, interpretation.
• Hands-on experience with web analytics tools (e.g., Google Analytics, Adobe, etc.)

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer.

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