Manager, Connected Commerce Content Strategy & Operations

Role: Manager, Connected Commerce Content Strategy & Operations supporting US Vision Care OTC marketing, focusing on scaling content capabilities across omnichannel retail platforms. Responsibilities: develop content frameworks and standards, optimize content for discoverability across search and AI-driven experiences, create scalable processes for emerging formats, conduct content testing and measurements, manage content operations and governance, enable retailer syndication, and oversee Digital Asset Management systems. Collaborate closely with Brand Marketing, Creative, Sales, Regulatory, Legal, and external partners to ensure compliance, consistency, and effective activation. Requirements: Bachelor’s degree or equivalent, 5+ years’ experience in content strategy, digital marketing, or related fields, with familiarity in commerce content ecosystems, DAM, syndication platforms, and AI-enabled content tools. Preferred: experience in consumer healthcare, OTC, CPG, or wellness industries; strong project management skills; ability to analyze data for content optimizations. High-Value: focus on digital shelf, omnichannel retail, retail media, content automation, and governance within consumer health or OTC categories. Work Setup: onsite at Fort Worth, TX; no travel details specified.