Manager, Commercial Analytics

Role Summary

Commercial Analytics Manager is a key analytical role within Vericel, focused on evaluating the effectiveness of business strategies, brand performance, and program outcomes, and communicating insights across the organization. The role collaborates with Vericel’s Sports Medicine and Burn Care sales franchises as well as Finance, Marketing, Market Access and Commercial leadership to provide analytic and quantitative support for performance reporting, sales execution, and brand strategy. Based in Burlington, MA, the role is in-office Monday–Thursday with a remote option on Fridays.

Responsibilities

• Assess and report regularly on commercial sales performance, including territory-level sales activity, customer segmentation/targeting, and reach/frequency of promotional activity.
• Refine, track, and report regularly on Key Performance Indicators, proactively researching key business trends to deliver analysis to finance/ELT.
• Support near and long-term commercial forecasting processes which feed into overall corporate forecast, budget and long range planning models.
• Drive market research and competitive intelligence efforts across Vericel’s burn and sports medicine franchises.
• Own strategic reporting projects (e.g., disease landscape assessments, market data assessments).
• Track and report regularly on marketing analytics, including the utilization of resources, impact of marketing activities, and other customer-facing programs.
• Lead periodic salesforce workload, sizing, and territory mapping analyses.
• Manage and make recommendations regarding data sources (both for current and potential new sources).

Qualifications

• Bachelor’s degree in finance, economics, mathematics or accounting.
• 2-4 years of relevant work experience in biotech or consulting. Strong technical/analytical skills to identify and solve problems.
• Track record of delivering comprehensive data analysis in Excel.
• Understanding of market research methodologies.
• Proven ability to manage multiple projects concurrently; strong time management skills. Track record for completing assignments on-time and on-budget.
• Excellent oral and written communication skills, with ability to interface with all levels of management and multiple departments.
• Ability to develop analysis and presentations with standard tools (i.e., Excel, PowerPoint).
• Entrepreneurial with a bias toward action; resourceful, tenacious, and results oriented. Enjoys working in a fast-paced, small-company environment.
• Experience with CRM systems is a plus.