LTC Brand Manager

Role Summary

The LTC Brand Manager drives the development and execution of multi-channel promotional initiatives by partnering with agencies, advancing new omni-channel capabilities, and ensuring timely, compliant approval of materials through the PRC process. This role enhances field readiness by shaping training deliverables and collaborating across functions to plan and execute National Field Meetings and Plan-of-Action meetings. The Brand Manager maintains operational excellence by overseeing the full lifecycle of promotional resources, builds strong engagement with the field team to inform strategic and tactical decisions, helps coordinate a cross-functional forum dedicated to LTC, participates in select market research workstreams to deepen customer insights, and contributes expertise to the annual brand planning process. Additionally, this role will manage the LTC marketing budget with strong financial stewardship and provides operational support to the Marketing Director on high-impact initiatives.

Responsibilities

• Lead advertising and media agencies in the development, implementation, and measurement of secondary promotional activities across personal promotion, digital channels, and congresses
• Serve as an early adopter of new omni-channel capabilities by participating in pilot programs, providing feedback, and acting as a subject matter expert for the organization
• Collaborate with Commercial Learning & Development to design and deliver training plans for promotional materials
• Navigate the Promotional Review Committee (PRC) process to secure timely and compliant approval of promotional and training materials
• Partner with the broader cross-functional team on the planning and execution of biannual national field meetings (NFM) and plan-of-action (POA) meetings
• Oversee the full lifecycle of promotional materials—including extensions, expirations, updates, and inventory management—to ensure alignment with business objectives and field needs
• Build strong connections with the field team by gathering insights and feedback to inform strategic planning and tactical development
• Assist with coordinating a cross-functional forum dedicated to LTC by developing agendas, gathering team materials, taking notes, and ensuring follow-up on action items
• Plan and participate in select market research workstreams to gather customer insights and inform strategic and tactical decision-making
• Contribute to the annual brand planning process by representing LTC needs, serving as a subject matter expert, and ensuring LTC strategy is integrated into broader brand plans
• Manage the LTC marketing budget, including processing purchase orders, tracking invoices, monitoring spending, and providing timely latest estimates to ensure financial discipline
• Support the Marketing Director with ad hoc projects and initiatives as needed

Qualifications

• Required: BS/BA degree in Marketing, Business, Communications, Life Sciences, or related field and 6+ years of related pharmaceutical, biotech, or healthcare industry experience, preferably with experience in HCP promotional marketing
• Preferred: Master’s degree or MBA in a relevant discipline and 4+ years of relevant experience as described above
• Required: Experience developing and executing HCP marketing programs with measurable business impact
• Required: Expertise managing multiple agencies and vendors, including creative and media partners
• Required: Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Required: Proven track-record of working effectively with regulatory, legal and medical teams in approval of promotional materials
• Required: Experience collaborating with cross-functional partners across Marketing, Market Access, Corporate Communications, Medical, Legal and Regulatory
• Required: Experience managing marketing budgets, including tactical planning, budget allocation, and invoice tracking
• Required: Comfort adopting new capabilities, technologies, or processes and serving as a champion for organizational change
• Required: Ability to gather and synthesize field insights to inform strategy and execution
• Preferred: LTC experience is preferred but not required
• Required: Strong interpersonal, communication, and analytical skills
• Required: Strong organizational skills with the ability to manage multiple competing priorities and projects at the same time
• Required: Self-starter with the ability to take projects from start to finish with attention to detail and innovative problem solving
• Required: Effective written and oral communication skills
• Required: Excellent presentation skills in large audience settings
• Required: Excellent computer skills (Microsoft Excel, PowerPoint and Word)

Skills

• Interpersonal, communication, and analytical capabilities
• Financial stewardship and budget management
• Agile adoption and change leadership
• Cross-functional collaboration and stakeholder management
• Presentation and training delivery

Education

• BS/BA in Marketing, Business, Communications, Life Sciences, or related field
• Master’s degree or MBA (preferred)