Lead Digital & Performance Marketing

Role Summary

The Lead Digital & Performance Marketing role is a great opportunity for someone who enjoys building and scaling consumer brands. Our aim is to grow a portfolio of brands profitably and with self-sustaining business practices. The right candidate will have experience building new brands on D2C, Amazon, and retailer.coms across channels including TV, audio, search, social, retail media, and CRM.

Responsibilities

• Develop and execute media strategies across channels and media types including search, social, display, retail media and programmatic
• Forecasts spend and performance, ensuring alignment with business goals and seasonal priorities
• Own media budget allocation across channels and retail partners
• Align media investments with retailer priorities, product launches, and promotional calendars
• Drive campaign planning, execution, and optimization to meet performance KPIs (ROAS, CPA, CTR, etc.)
• Ensure best in class content and brand presence online
• Ensure optimized product content, imagery, and SEO on retailer.com platforms
• Support digital shelf strategy including ratings & reviews, search performance, and content health
• Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization
• Manage ongoing health and optimization of multiple brand websites and apps
• Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement, conversion and loyalty
• Own and provide clear analysis of site performance
• Lead developer team to make needed changes to sites
• Manage relationships with external agencies, retail media networks and content syndication partners
• Deliver ongoing reporting and analysis of business performance with clear actionable insight to deliver business goals

Qualifications

• Educational qualification: Bachelor‚Äôs degree in Marketing preferred
• Minimum work experience: 10+ years Consumer Marketing experience

Skills

• Experience leading brands with strong sales from D2C, retailer.com and Amazon
• Experience with deployment of apps, software development and site development
• Relevant experience in digital marketing and eCommerce
• Deep digital and performance marketing including SEM, SEO, GEO, PPC, Affiliate, Email and SMS marketing
• Experience with industry-leading technology stacks and tools including Google Analytics, Google Ads, Meta Ads Manager, Klaviyo and Shopify
• Experience in pharma/OTC and women‚Äôs wellness a plus
• Direct media buying and optimization experience a plus (Retail Media, Google Search and Meta)

Education

• Bachelor‚Äôs degree in Marketing preferred