Lead Digital & Performance Marketing

Role Summary

The Lead Digital & Performance Marketing role is a great opportunity for someone who enjoys building & scaling consumer brands. Our aim is to grow a portfolio of brands profitably and with self-sustaining business practices. The right candidate for this role has experience in building new brands on D2C, Amazon and retailer.coms via a mix of channels including TV, audio, search, social, retail media and CRM.

Responsibilities

• Develop and execute media strategies across channels & media types including search, social, display, retail media and programmatic
• Forecasts spend and performance, ensuring alignment with business goals and seasonal priorities
• Own media budget allocation across channels and retail partners
• Align media investments with retailer priorities, product launches, and promotional calendars
• Drive campaign planning, execution, and optimization to meet performance KPIs (ROAS, CPA, CTR, etc.).
• Ensure best in class content and brand presence online
• Ensure optimized product content, imagery, and SEO on retailer.com platforms
• Support digital shelf strategy including ratings & reviews, search performance, and content health
• Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization
• Manage ongoing health & optimization of multiple brand websites and apps
• Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement, conversion & loyalty
• Own and provide clear analysis of site performance
• Lead developer team to make needed changes to sites
• Manage relationships with external agencies, retail media networks and content syndication partners
• Deliver ongoing reporting & analysis of business performance with clear actionable insight to deliver business goals

Qualifications

• Educational qualification: Bachelor’s degree in Marketing preferred
• Minimum work experience: 10+ years Consumer Marketing experience
• Skills & attributes:
  • Experience leading brands with strong sales from D2C, retailer.com and Amazon
  • Experience with deployment of apps, software development & site development
  • Relevant experience in digital marketing and eCommerce
  • Deep digital & performance marketing including SEM, SEO, GEO, PPC, Affiliate, Email & SMS marketing
  • Experience with industry-leading technology stacks & tools including Google Analytics, Google Ads, Meta Ads Manager, Klayvio & Shopify
  • Experience in pharma/OTC and women’s wellness a plus
  • Direct media buying & optimization experience a plus (Retail Media, Google Search & Meta)