Launch Lead - Immunology

Role Summary

The Launch Lead for Immunology is responsible for securing launch readiness and driving launch uptake across markets. In the pre-launch phase, you embed the BBU launch framework, track global and local progress, manage pre-launch KPIs, and outline brand capability plans. In the post-launch phase, you lead actions to catalyse launch uptake, conduct data-driven analysis to guide global strategy, and align brand capability plans with global leadership.

Responsibilities

• Embed the BBU launch framework and outline brand aligned launch guidance.
• Drive the use of LaunchPAL and track global and local progress across key areas.
• Set and track pre-launch KPIs and conduct Launch Readiness Reviews with local affiliates.
• Outline brand capability plans aligned to brands with global brand VP.
• Set resources guidance and conduct resource assessments based on Mid-Term Planning submission.
• Conduct Post-Launch reviews with key markets to secure actions that further catalyse launch uptake.
• Perform triangulation analysis between performance metrics and diagnostic metrics using data from various sources to track progress, drive actions, and share best practice.
• Review and launch brand capability plans in alignment with global brand VP.
• Lead above-market diagnostic reporting to ensure appropriate adjustments to global strategy.

Qualifications

• Significant experience in the biopharma industry, with a strong preference for experience from brand/marketing manager roles.
• Strong therapeutic area expertise with a track record of successful launches; Immunology experience is a plus.
• Proven ability to drive performance and a track record of successful P&L ownership.
• Strong influencing skills and collaborator management, including at an executive level.
• Experience in outlining and implementing brand strategy.
• Understanding of and adaptability to working in different countries and cultures.
• Demonstrated ability to manage and lead teams in a complex matrix organization.

Skills

• Strategic launch planning and governance
• Cross-functional coordination and stakeholder management
• Data analysis and performance metric triangulation
• Brand strategy development and execution
• Global-to-local alignment and resource planning