IT Business Partner – Marketing Technology (Director Level)

Role Summary

IT Business Partner – Marketing Technology for Haleon’s US Market, serving as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. Define and drive the MarTech strategy, architecture, and roadmap to enable data-driven, personalized, and scalable marketing capabilities. Align technology with commercial priorities, accelerate digital transformation, and help Haleon stay at the forefront of consumer health innovation. Location: hybrid-based in Warren, NJ with 3 in-office days required.

Responsibilities

• Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management
• Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct-to-Consumer (DTC), and Consumer Care
• Translate business goals into technology strategies that drive customer engagement, acquisition, and retention
• Co-development of Market use cases and campaigns with business stakeholders to achieve goals and value
• Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors
• Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms
• Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure
• Drive innovation through experimentation with AI/ML, personalization, and automation tools
• Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints
• Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets
• Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA)
• Manage vendor relationships and ensure optimal use of MarTech platforms and services
• Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies
• Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation
• Foster a culture of collaboration, knowledge sharing, and continuous improvement
• Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders

Qualifications

• Required: Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field
• Required: 10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role
• Required: Strong strategic thinker who is also hands-on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation
• Preferred: Master’s degree in Business Administration, Information Systems, or related discipline
• Preferred: Proven experience in CPG, FMCG, or Consumer Health industries
• Preferred: Retail Media Optimization experience
• Preferred: Deep understanding of marketing automation, customer data platforms (CDP), CMS, and analytics tools (GA4, GA360)
• Preferred: Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms
• Preferred: Familiarity with end-to-end integration methods (API, ETL, EDI) and data governance practices
• Preferred: Agile/Scrum/SAFe certifications and experience managing cross-functional delivery teams

Education

• Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field
• Master’s degree in Business Administration, Information Systems, or related discipline (preferred)