International Brand Planning, Petcare Derm

Role Summary

International Brand Planning, Petcare Derm

Responsibilities

• Develop core assets, value propositions and key messages for key in-line brands for defined customer segments in close partnership with the Global Strategic Lead, responsible Medical Leads and in close collaboration with key INT markets based on insights, and backed-up by real world evidence
• Lead creative core asset & message development & refresh for defined customer segments for in-line brands.
• Guide/support product and financial forecasting, operating plans & resourcing process for key in-line brands across International operations in line with Category and Global Brand strategies.
• Oversee the creation and implementation of US & international key in-line brand objectives and KPIs to monitor performance
• Ensure measurement of campaign effectiveness, set & track goals partnering with Customer Engagement Teams for key in-line brands
• Ensure performance metrics for TA defense are implemented and monitored for key in-line brands vs key competitors
• Develop the key in-line brand messages within the Objection Handling global guidance in anticipation of key competitors' positioning in the market, and collaborate with L&D in developing the win-to-compete scenarios based on the established defense strategy.
• Support markets in understanding and localizing market development strategy to drive adoption
• Ensure the markets have the tools and resources needed to implement marketing campaigns or messages that include new clinical study data for key-inline brands.
• Coordinate execution of LOE plans for key in-line brands
• Ensure that the key in-line portfolio and brand objectives are being achieved and results are delivered
• Maintain strong operational relationships with the GAT and all commercial leads to ensure that market knowledge is continuously being developed and up to date.

Qualifications

• BS/BA and relevant experience required. MBA preferred.
• The following are highly desirable. Will consider Zoetis colleagues who do not have all if have very strong performance history and demonstrated potential.
• 5+ years of related experience and a proven record demonstrating successful in-line brand marketing including successful launch and communications management.
• Exposure to product development process and/or new product launch experience.
• Strong financial analysis and significant experience in forecasting in-line and new products.
• Proven ability to manage budgets and expenses.
• Experience working with cross-functional teams in developing and executing brand launch activities, programs and tactics to optimize launch and achieve share and revenue targets.
• Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.
• Strong analytical thinking, attention to detail and problem-solving skills.
• Strong oral, written and interpersonal communications skills.
• Ability to work effectively with global colleagues across many countries and cultures.

Location

• Preferred locations: Parsippany, New Jersey, Dublin, Ireland or remote

Skills

• Possesses in-depth knowledge and expertise in marketing disciplines, brand management, market research, communications strategy, customer/consumer insight, and integrated marketing material development.
• Demonstrated track-record of operational excellence with a sharp sense of vision that translates into an ability to identify new opportunities
• Experience in managing relations with a wide diversity of stakeholders including (but not limited to) Commercial leaders, Enabling and Global functions, customers and senior leaders
• Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment
• Ability to oversee complex, cross-regional projects that require input from internal and external stakeholders
• Results oriented and ability to meet tight deadlines
• Outstanding written and oral communication skills Strong knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight and operational excellence