International Brand Planning, Dermatology

Role Summary

International Brand Planning, Dermatology role focusing on developing core assets, value propositions, and key messages for in-line brands across defined customer segments, in partnership with Global Strategic Lead, responsible Medical Leads, and international markets. Responsible for leading asset development, forecasting alignment, and monitoring brand objectives and KPIs.

Responsibilities

• Develop core assets, value propositions and key messages for key in-line brands for defined customer segments in close partnership with the Global Strategic Lead, responsible Medical Leads and in close collaboration with key INT markets based on insights, and backed-up by real world evidence
• Lead creative core asset & message development & refresh for defined customer segments for in-line brands.
• Guide/support product and financial forecasting, operating plans & resourcing process for key in-line brands across International operations in line with Category and Global Brand strategies.
• Oversee the creation and implementation of US & international key in-line brand objectives and KPIs to monitor performance
• Ensure measurement of campaign effectiveness, set & track goals partnering with Customer Engagement Teams for key in-line brands
• Ensure performance metrics for TA defense are implemented and monitored for key in-line brands vs key competitors
• Develop the key in-line brand messages within the Objection Handling global guidance in anticipation of key competitors' positioning in the market, and collaborate with L&D in developing the win-to-compete scenarios based on the established defense strategy.
• Support markets in understanding and localizing market development strategy to drive adoption
• Ensure the markets have the tools and resources needed to implement marketing campaigns or messages that include new clinical study data for key-inline brands.
• Coordinate execution of LOE plans for key in-line brands
• Ensure that the key in-line portfolio and brand objectives are being achieved and results are delivered
• Maintain strong operational relationships with the GAT and all commercial leads to ensure that market knowledge is continuously being developed and up to date.

Qualifications

• BS/BA and relevant experience required. MBA preferred.
• The following are highly desirable. Will consider Zoetis colleagues who do not have all if have very strong performance history and demonstrated potential.
• 5+ years of related experience and a proven record demonstrating successful in-line brand marketing including successful launch and communications management.
• Exposure to product development process and/or new product launch experience.
• Strong financial analysis and significant experience in forecasting in-line and new products.
• Proven ability to manage budgets and expenses.
• Experience working with cross-functional teams in developing and executing brand launch activities, programs and tactics to optimize launch and achieve share and revenue targets.
• Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.
• Strong analytical thinking, attention to detail and problem-solving skills.
• Strong oral, written and interpersonal communications skills.
• Ability to work effectively with global colleagues across many countries and cultures.

Location

• Preferred locations: Parsippany, New Jersey, Dublin, Ireland or remote

Skills

• Marketing disciplines, brand management, market research, communications strategy, customer/consumer insight, operational excellence, and integrated marketing material development
• Operational excellence with ability to identify new opportunities
• Stakeholder management across Commercial leaders, Enabling and Global functions, customers and senior leaders
• Cross-regional project oversight with internal and external stakeholders
• Strong written and oral communication, results-oriented with tight deadlines

Additional Requirements

• None specified beyond the above qualifications