Insights, Senior Manager

Role Summary

The Insights Sr. Manager, US Oncology generates actionable insights that help shape brand strategy and tactics based on primary research and secondary data across customer segments – HCP and Consumer. Applies market research and critical thinking to lead brand teams in decision-making and strategy. Strong communication, consultative and influencing skills, and knowledge of primary market research techniques and secondary data analysis are essential.

Responsibilities

• Identify key business needs with collaborators and invent research/analysis plans to provide actionable insights to craft strategy, working closely with forecasting and analytics colleagues
• Coordinate market research projects, manage external agencies, and lead all aspects of project budgets
• Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to franchise leadership
• Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options
• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues
• Lead insights metrics/KPI tracking for the brand (e.g., ATU, Chart Audit), acting as the voice of HCPs and consumers for the brand, and commercial competitive intelligence gathering
• Create the integrated insights picture for the brand, weaving together primary market research, secondary analysis, and analytics from US Business Excellence colleagues

Leadership Capabilities

• Passion for Collaborators: Understands customers and uses that insight to provide value; highly consultative with credibility and relationships with key collaborators
• Thinks Strategically: Strategic and critical thinking to identify and act on opportunities
• Acts Decisively: Makes and acts on decisions quickly; comfortable with ambiguity and smart risk-taking
• Works Collaboratively: Promotes cross-boundary collaboration to achieve better results
• Ability to influence: Strong communication and influencing skills with ability to present concise reviews of performance with insights and actions
• Drives Performance: Holds self and others accountable for performance; enables others to perform at their best

Essential Experience/Qualifications

• Bachelor's degree, preferred in a quantitative field (e.g., Engineering, Data Science, Statistics, Math, Economics, Computer Science, Operations Research)
• 3+ years of marketing or primary market research or analytical experience applying varied primary research techniques and secondary information analysis, preferably in pharma
• Proven ability to influence laterally and vertically
• Strong understanding of primary market research tools and techniques

Desired Experience/Qualifications

• Advanced degree in a quantitative field or Advanced Marketing Degree (e.g., MBA)
• Experience synthesizing primary market research with analytics/secondary data to enhance understanding (e.g., commercial performance tracking)
• Insights launch experience with a new brand or indication
• Experience working in Oncology