Role Summary
The Immunization Specialist (IS) engages health care providers to drive uptake of GSK vaccines and educates HCPs on disease state and approved vaccine solutions. The IS collaborates with field teams to deliver value to targeted accounts through a blend of science and service, while following public health guidelines. This is a field-based role with domestic travel across assigned territories.
Responsibilities
- The Immunization Specialist will develop and maintain specialized expertise in vaccine therapeutic areas, products and markets.
- Demonstrate knowledge of GSK vaccines, competitive products and GSK promotional strategies and objectives in a way that meets customer needs.
- Demonstrate high-level selling skills, including account-based selling, strategic thinking, drive for results, and the ability to ask for the business.
- Demonstrate the ability to provide value to each targeted account through proper blending of science & service based upon each account’s individual needs.
- Demonstrate the ability to effectively follow public health guidelines and use the vaccines sales process in a way that engages customers and supports them in their effort to vaccinate or refer patients.
- Demonstrate ability to drive vaccination uptake in both Private and Public (Vaccines for Children) sector providers.
- Collaborate with the broader field-based teams, including Account Managers and Retail Channel Managers, to help pull through GSK vaccine business.
- Effectively utilize and provide feedback on marketing content and digital tools to help optimize and evolve them.
Qualifications
- Required: Bachelor’s Degree
- Required: Minimum 2 years business-to-business or pharmaceutical sales experience
- Required: Ability to travel domestically as necessary
- Required: Valid driver’s license
- Required: Must be able and willing to drive or operate a vehicle – driving is an essential function of this role
- Preferred: Immunization Specialist (grade 8): Minimum 2 years business-to-business or pharmaceutical sales experience
- Preferred: Senior Immunization Specialist (grade 7): 5+ years business-to-business or pharmaceutical sales experience
Skills
- Strong customer engagement skills
- Knowledge of GSK vaccines, competitive vaccines, and public health guidelines
- High-level selling skills (account-based selling, strategic thinking, drive for results, ability to close)
- Ability to blend science and service to meet account needs
- Ability to follow public health guidelines and apply the vaccines sales process
- Ability to drive vaccination uptake across private and public providers
- Cross-functional collaboration with Account Managers, Retail Channel Managers, and other field teams
- Feedback on marketing content and digital tools