Role Summary
The Hybrid Immunization Specialist (IS) engages healthcare providers to drive vaccine uptake across Adult and Pediatric customers. The IS educates HCPs and their staff on disease prevention and GSK’s vaccine portfolio, translating clinical data into conversations that support vaccination goals. The role requires strong customer engagement, scientific fluency, and collaboration with field and account leadership to ensure coordinated and compliant execution.
Responsibilities
- Drive HCP Demand and Communicate Product Value: Engage HCPs across pediatric, internal medicine, family practice and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials; build deep expertise in vaccine therapeutic areas, GSK products and competitors; support peer-to-peer educational programs, conventions, and speaker events to enhance vaccine awareness and recommendation.
- Customer Engagement and Pull through: Tailor engagement strategies based on local practice dynamics and HCP/account needs; ensure pull through across pediatric and adult segments for both private and public vaccination, including stocking, in-office vaccination and/or a strong referral process; partner with Vaccine Account Managers to drive product pull through within Public Awardees, Health Systems and other contracted accounts; influence uptake of publicly funded vaccines by engaging with HCPs/staff and health department & VFC program managers; support accounts with ordering and inventory management needs as appropriate; educate/communicate HCPs/staff on HS policies; identify and address barriers to contract execution and utilization, providing actionable feedback.
- Cross-Functional Collaboration & Barrier Resolution: Partner with cross-functional teams to ensure aligned and compliant execution; identify and address barriers to vaccine access, reimbursement or workflow integration; provide actionable field insights to inform local strategy, optimize resources, and enhance execution.
- Operational Excellence and Compliance: Uphold standards for compliant, high-quality customer engagement in line with company policies and healthcare regulations; participate in business reviews and team huddles; maintain accurate CRM documentation and activity records per compliance and field standards.
- Success Metrics & Key Performance Indicators: Achieve assigned territory sales, immunization rates and market share targets; track activity metrics, progress on Good Selling Outcomes, utilization of educational assets; 100% compliance with CRM documentation and policies; complete selling excellence and product-related training programs.
Qualifications
- Required: Bachelor’s Degree
- Required: Minimum 2 years of business-to-business or pharmaceutical sales experience
- Required: Ability to travel domestically as necessary
- Required: Valid driver’s license and willingness to drive (essential function of this role)
- Preferred: Minimum 2 years of vaccines sales experience
- Preferred: Strong track record of high-level performance and consistent achievements
- Preferred: Strong account-selling skills, including B2B experience in healthcare
- Preferred: Demonstrated competency of science, business acumen, and customer engagement
- Preferred: Knowledge and experience in a healthcare setting
- Preferred: Demonstrated learning agility
Skills
- Advanced business acumen and analytical skills to diagnose opportunities
- Self-directed and organized with the ability to adapt to a shifting environment
- Impact and influence with customers to mobilize action plans
- Ability to quickly identify issues and develop recommendations for timely, compliant resolution
Education
Additional Requirements
- Location: This is a field-based position; travel percentage determined by customer location relative to the candidate.