Role Summary
Immunization Specialist, Portfolio - Rome, GA. The Hybrid Immunization Specialist engages healthcare providers to drive vaccine uptake across Adult and Pediatric customers. The role educates HCPs and their office staff on disease prevention and GSK’s vaccine portfolio, translating clinical data into conversations that support vaccination goals. Reports to the Vaccine Sales Director and collaborates closely with field and account leadership to ensure coordinated and compliant execution. This is a field-based position with domestic travel as necessary.
Responsibilities
- Engage HCPs across pediatric, internal medicine, family practice and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials.
- Build and maintain deep expertise in vaccine therapeutic areas, GSK products and competitors.
- Support peer-to-peer educational programs, conventions, and speaker events to enhance vaccine awareness and recommendation.
- Tailor engagement strategies based on local practice dynamics and HCP/account needs.
- Ensure pull-through across pediatric and adult segments for both private and public vaccination, including stocking, in-office vaccination and/or a strong referral process.
- Partner with Vaccine Account Managers to drive product pull-through within Public Awardees, Health Systems and other contracted accounts, following customer engagement guidelines as provided by customers or Account Managers.
- Influence the uptake of publicly funded vaccines by engaging with HCPs/staff and health department & VFC program managers, and develop knowledge of their immunization goals and funding cycles.
- Support accounts with their ordering and inventory management needs as appropriate.
- Work with Account Managers to appropriately educate/communicate HCPs/staff on HS policies.
- Identify and address barriers to contract execution and utilization, providing actionable feedback.
- Partner with cross-functional teams (e.g., Market Access, Medical Affairs, Account Teams) to ensure aligned and compliant execution.
- Help identify and address barriers to vaccine access, reimbursement or workflow integration.
- Provide actionable field insights to inform local strategy, optimize resources, and enhance execution.
- Uphold GSK’s standards for compliant, high-quality customer engagement in line with company policies and healthcare regulations.
- Participate in business reviews and team huddles to assess progress and identify opportunities.
- Maintain accurate CRM documentation and activity records per compliance and field standards.
- Achieve assigned territory sales, immunization rates and market share targets; track activity metrics and ensure 100% CRM documentation compliance; complete selling excellence and product-related training.
Qualifications
- Required: Bachelor’s Degree
- Required: Minimum 2 years of business-to-business or pharmaceutical sales experience
- Required: Ability to travel domestically as necessary
- Required: Valid driver’s license and willingness to drive (essential function of this role)
- Required: Immunization Specialist (grade 8): Minimum 2 years B2B or pharmaceutical sales experience; Senior Immunization Specialist (grade 7): 5+ years B2B or pharmaceutical sales experience
- Preferred: Minimum 2 years of vaccines sales experience
- Preferred: Strong track record of high-level performance and consistent achievements
- Preferred: Strong account-selling skills, including B2B experience in a healthcare setting
- Preferred: Demonstrated competency in science, business acumen, and customer engagement
- Preferred: Knowledge and experience in a healthcare setting
- Preferred: Demonstrated learning agility
Skills
- Advanced business acumen and analytical skills to diagnose opportunities
- Self-directed and organized with the ability to adapt and change in a shifting environment
- Impact and influence with customers to mobilize action plans
- Ability to quickly identify issues and develop recommendations for timely, compliant resolution