Role Summary
The Immunization Specialist is a field-based role focused on engaging healthcare providers to drive vaccine uptake across Adult and Pediatric customers. The role involves educating HCPs and their staff on disease prevention and GSK’s vaccine portfolio, translating clinical data into conversations that support vaccination goals. The position collaborates with field and account leadership to ensure coordinated and compliant execution.
Responsibilities
- Drive HCP Demand and Communicate Product Value: Engage HCPs to communicate the clinical value and benefits of GSK vaccines using approved materials; build deep expertise in vaccine therapeutic areas and competitors; support peer-to-peer educational programs and speaker events.
- Customer Engagement and Pull through: Tailor engagement strategies to local dynamics; ensure pull-through across pediatric and adult segments for private and public vaccination, including stocking and in-office vaccination or strong referral processes; partner with Vaccine Account Managers to drive pull-through within various accounts; influence uptake of publicly funded vaccines and understand immunization goals and funding cycles; support accounts with ordering and inventory needs; educate/communicate policies; identify and address barriers to contract execution and utilization.
- Cross-Functional Collaboration & Barrier Resolution: Partner with cross-functional teams to ensure aligned, compliant execution; identify and address barriers to vaccine access or reimbursement; provide field insights to inform local strategy and optimize resources.
- Operational Excellence and Compliance: Uphold standards for compliant, high-quality customer engagement; participate in business reviews; maintain accurate CRM documentation per compliance standards.
- Success Metrics & KPIs: Achieve territory sales, immunization rates, and market share targets; track activity metrics and educational asset utilization; maintain 100% CRM documentation compliance; complete required training programs.
Qualifications
- Required: Bachelor’s Degree
- Required: Minimum 2 years of business-to-business or pharmaceutical sales experience
- Required: Ability to travel domestically as necessary
- Required: Valid driver’s license and willingness to drive (essential function of this role)
- Required: The role will be hired at Immunization Specialist (grade 8) with at least 2 years B2B/pharma sales experience or Senior Immunization Specialist (grade 7) with 5+ years B2B/pharma sales experience
- Preferred: Minimum 2 years of vaccines sales experience
- Preferred: Strong track record of high-level performance and consistent achievements
- Preferred: Strong account-selling skills in healthcare and demonstrated science/business/customer engagement competency
- Preferred: Knowledge and experience in a healthcare setting; demonstrated learning agility
Skills
- Advanced business acumen and analytical skills to diagnose opportunities
- Self-directed, organized, and adaptable in a shifting environment
- Ability to influence customers and mobilize action plans
- Ability to identify issues quickly and develop timely, compliant resolutions
Education