Role Summary
The Hybrid Immunization Specialist (IS) drives healthcare provider engagement and vaccine uptake across Adult and Pediatric customers. The IS educates HCPs and their office staff on disease prevention and GSK’s vaccine portfolio, communicating clinical value and supporting vaccination goals. The role requires strong customer engagement, scientific fluency, and the ability to translate clinical data into meaningful conversations that drive immunization impact. The IS reports to the Vaccine Sales Director and collaborates closely with field and account leadership roles to ensure coordinated and compliant execution.
Responsibilities
- Drive HCP Demand and Communicate Product Value: Engage HCPs across pediatric, internal medicine, family practice, and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials; build deep expertise in vaccine therapeutic areas, GSK products, and competitors; support peer-to-peer educational programs, conventions, and speaker events to enhance vaccine awareness and recommendation.
- Customer Engagement and Pull through: Tailor engagement strategies based on local practice dynamics and HCP/account needs; ensure pull through across pediatric and adult segments for private and public vaccination, including stocking, in‑office vaccination, and strong referral processes; partner with Vaccine Account Managers to drive product pull through within Public Awardees, Health Systems, and other contracted accounts; influence uptake of publicly funded vaccines by engaging with HCPs/staff and health department & VFC program managers; support accounts with ordering and inventory management; educate/communicate HCPs/staff on policies; identify and address barriers to contract execution and utilization.
- Cross-Functional Collaboration & Barrier Resolution: Partner with cross-functional teams to ensure aligned and compliant execution; identify and address barriers to vaccine access, reimbursement, or workflow integration; provide actionable field insights to inform local strategy, optimize resources, and enhance execution.
- Operational Excellence and Compliance: Uphold standards for compliant, high-quality customer engagement in line with policies and healthcare regulations; participate in business reviews and team huddles; maintain accurate CRM documentation and activity records per compliance and field standards.
- Success Metrics & Key Performance Indicators: Achieve territory sales, immunization rates, and market share targets; track activity metrics (customer reach, frequency), progress on selling outcomes, and utilization of educational assets; maintain 100% CRM documentation compliance; complete selling excellence and product training programs.
Qualifications
- Required: Bachelor’s Degree
- Required: Minimum 2 years of business-to-business or pharmaceutical sales experience
- Required: Ability to travel domestically as necessary
- Required: Valid driver’s license and willingness to drive (essential function of this role)
- Required: Immunization Specialist (grade 8) or Senior Immunization Specialist (grade 7) level determined by experience: Immunization Specialist requires minimum 2 years B2B/pharma sales; Senior Immunization Specialist requires 5+ years
- Preferred: Minimum 2 years of vaccines sales experience
- Preferred: Strong track record of high-level performance and consistent achievements
- Preferred: Strong account-selling skills, healthcare B2B experience
- Preferred: Demonstrated science literacy, business acumen, and customer engagement capabilities
- Preferred: Knowledge and experience in a healthcare setting
- Preferred: Demonstrated learning agility
Skills
- Advanced business acumen and analytical skills to diagnose opportunities
- Self-directed and organized with the ability to adapt in a shifting environment
- Impact and influence with customers to mobilize action plans
- Ability to identify issues quickly and develop timely, compliant resolutions
Education
Additional Requirements
- Location: Field-based; travel percentage determined by customer location relative to the candidate’s geographic location