Role Summary
The Hybrid Immunization Specialist (IS) drives healthcare provider engagement and vaccine uptake across Adult and Pediatric customers. The IS educates HCPs and their office staff on disease prevention and GSK’s vaccine portfolio, translating clinical data into meaningful conversations that support vaccination goals. The IS reports to the Vaccine Sales Director and collaborates with field and account leadership to ensure coordinated, compliant execution. Location: field-based with travel determined by customer location relative to the candidate.
Responsibilities
- Engage HCPs across pediatric, internal medicine, family practice and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials.
- Build and maintain deep expertise in vaccine therapeutic areas, GSK products and competitors.
- Support peer-to-peer educational programs, conventions, and speaker events to enhance vaccine awareness and recommendation.
- Tailor engagement strategies based on local practice dynamics and HCP/account needs.
- Ensure pull through across pediatric and adult segments for private and public vaccination, including stocking, in-office vaccination and/or a strong referral process.
- Partner with Vaccine Account Managers to drive product pull through within Public Awardees, Health Systems and other contracted accounts, following customer engagement guidelines.
- Influence uptake of publicly funded vaccines by engaging with HCPs/staff and health department & VFC program managers, and develop knowledge of their immunization goals and funding cycles.
- Support accounts with their ordering and inventory management needs as appropriate.
- Educate/communicate HCPs/staff on health system policies in collaboration with Account Managers.
- Identify and address barriers to contract execution and utilization, providing actionable feedback.
- Partner with cross-functional teams (e.g., Market Access, Medical Affairs, Account Teams) to ensure aligned and compliant execution.
- Help identify and address barriers to vaccine access, reimbursement or workflow integration.
- Provide actionable field insights to inform local strategy, optimize resources, and enhance execution.
- Uphold standards for compliant, high-quality customer engagement in line with policies and regulations.
- Participate in business reviews and team huddles to assess progress and identify opportunities.
- Maintain accurate CRM documentation and activity records per compliance and field standards.
- Commercial results: Achieve assigned territory sales, immunization rates and market share targets.
- Key activity metrics: Reach, frequency, and utilization of educational assets; progress on selling outcomes.
- 100% compliance with CRM documentation and policies.
- Completion of selling excellence and product-related training programs.
Qualifications
- Bachelor’s Degree
- Minimum 2 years of business-to-business or pharmaceutical sales experience
- Ability to travel domestically as necessary
- Valid driver’s license and willingness to drive (essential function)
- The role may be graded: Immunization Specialist (grade 8): 2+ years B2B/pharmaceutical sales; Senior Immunization Specialist (grade 7): 5+ years B2B/pharmaceutical sales
Preferred Qualifications
- Minimum 2 years of vaccines sales experience
- Strong track record of high-level performance and consistent achievements
- Strong account-selling skills, including B2B experience in a healthcare setting
- Demonstrated competency in science, business acumen, and customer engagement
- Demonstrated learning agility
Skills
- Advanced business acumen and analytical skills to diagnose opportunities
- Self-directed and organized with the ability to adapt in a shifting environment
- Impact and influence with customers to mobilize action plans
- Ability to identify issues and develop timely, compliant resolutions
Additional Requirements
- Location: This is a field-based position. Travel percentage determined by customer location relative to successful candidate’s geographic location.