Skip to main content
Vertex Pharmaceuticals logo

ICX Brand Engagement Director

Vertex Pharmaceuticals
September 30, 2026
Full-time
Remote friendly (Boston, MA)
Worldwide
Marketing
Role: Lead the development of integrated customer experience strategies for healthcare professionals and patients, translating brand priorities into omnichannel engagement plans. Responsibilities: partner with internal teams to define customer journeys, activation roadmaps, and experience standards; oversee the implementation of experience plans across channels, leverage AI and digital tools, and establish governance and KPIs; measure success through data and feedback, optimizing accordingly. Requirements: Bachelor's degree; 8+ years in biopharma, healthcare, or regulated industries, with expertise in brand strategy, digital engagement, and customer experience; strong stakeholder management, vendor oversight, and communication skills. HighValue: focus on biopharmaceuticals, patient/HCP engagement, digital and AI-enabled omnichannel strategies, experience in regulated environments. WorkSetup: hybrid or on-site, with flexible work options.