Hepatology Marketing Manager – Durham, NC / Philadelphia

Responsibilities:
- Lead development and execution of US HCP marketing plans for a hepatology launch, focused on promotional tactics to drive brand awareness and adoption (e.g., leave behinds, emails, e-Detail aids).
- Develop and execute implementation strategy, including field promotional materials and/or digital promotional materials to support implementation.
- Create and deliver field engagement plans and campaign training to provide direction and rationale for requested activities.
- Plan and enable holistic customer experiences tailored to customer segments and specialties.
- Strategically personalize product and educational messaging to target segments and specialists using market research, data analysis, and insight generation; set campaign performance targets and measure for optimization.
- Lead cross-functional internal and external teams (including agencies) to drive synchronized, timely launch execution aligned to brand strategy; set briefs, budgets, timelines, and quality standards.
- Develop relationships and engage stakeholders (Brand & Sales Leaders, Market Access, Medical, Marketing Directors, Legal/Regulatory).
- Work with marketing Directors to ensure tactics align with brand strategies and objectives.
- Measure, track, and optimize performance of key tactics.
- Ensure all promotional materials meet applicable regulatory and compliance requirements.

Basic Qualifications:
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
- 5+ years U.S. pharmaceutical/biotech marketing experience, preferably specialty or hepatology.
- Experience developing integrated HCP and patient marketing plans.
- Proven experience managing external agencies and cross-functional project teams.
- Strong written/verbal communication skills and experience presenting to senior stakeholders.
- Willingness to work in a hybrid model (minimum 2 days/week in the U.S. office); domestic travel up to 20%.

Preferred Qualifications:
- Advanced degree (MBA or relevant graduate degree).
- HCP marketing experience.
- Launch planning/leading brand launches.
- Project management experience handling multiple projects.
- Interpersonal skills to influence and build relationships.
- Leadership, decision-making, strategic thinking, problem-solving, learning agility, communication skills.
- Experience distilling insights from primary/secondary market research.
- Analytical skills to understand performance drivers and apply data to decision-making.
- Budget management experience.
- Pharma project implementation experience, including copy approval.
- Experience working with selling teams.

Apply now:
- Apply for the Marketing Manager role for HCP Marketing (Hepatology) as described in the posting.