Hepatology Marketing Manager – Durham, NC / Philadelphia

Position: HCP Marketing Manager, Hepatology

Responsibilities:
- Lead development and execution of US HCP marketing plans for a hepatology launch, focusing on promotional tactics to drive brand awareness and adoption (e.g., leave-behinds, emails, e-Detail aids).
- Develop and execute implementation strategy, including field and/or digital promotional materials to support execution.
- Create and deliver field engagement plans and campaign training to provide direction and rationale so customer-facing teams can effectively engage customers.
- Plan and enable holistic customer experiences tailored to customer segments and specialties.
- Strategically personalize product and educational messaging using learnings from market research, data analysis, and insight generation; set campaign performance targets and optimize.
- Lead cross-functional teams (internal and external, including agencies/project teams) to drive synchronized, timely launch execution aligned to brand strategy; set briefs, budgets, timelines, and quality standards.
- Develop relationships and work across stakeholders (Brand & Sales Leaders, Market Access, Medical, Marketing Directors, Legal/Regulatory).
- Partner with marketing Directors to ensure tactics align with brand strategies and objectives.
- Measure, track, and optimize performance of key tactics.
- Ensure all promotional materials meet applicable regulatory and compliance requirements.

Basic Qualifications:
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
- 5+ years U.S. pharmaceutical/biotech marketing experience, preferably specialty or hepatology.
- Experience developing integrated HCP and patient marketing plans.
- Proven experience managing external agencies and cross-functional project teams.
- Strong written/verbal communication skills; experience presenting to senior stakeholders.
- Hybrid work model with at least 2 days/week in the U.S. office; domestic travel up to 20% as needed.

Preferred Qualifications:
- Advanced degree (MBA or relevant graduate degree).
- HCP marketing experience.
- Experience with launch planning/leading brand launches.
- Project management experience handling multiple projects.
- Interpersonal skills to influence and build relationships.
- Demonstrated leadership, decision-making, strategic thinking, problem-solving, learning agility, and communication skills.
- Experience distilling insights from primary/secondary market research.
- Strong analytical skills; ability to apply data/insights to decision-making.
- Budget management experience.
- Pharma implementation experience, including copy approval.
- Experience working with selling teams.

Apply now (instructions included in posting):
- Apply for the role through the job posting platform (not otherwise specified in text).