Hemoglobinopathies Strategy Lead

Role Summary

The Hemoglobinopathies Strategy Lead drives brand objectives, strategic priorities, and market leadership for the Hemoglobinopathies portfolio, with a focus on Sickle Cell Disease and Beta Thalassemia, aligning brand strategies to therapy area objectives and overall portfolio goals.

Responsibilities

• Brand Objectives and Strategy: Defines overarching brand objectives and activation/experience strategy, prioritizes business needs and market opportunities, develops annual and long-term brand plans.
• Brand Management: Develops brand persona, messaging, and concepts; oversees core campaign development and ensures timely review/approval of promotional materials with legal, regulatory, and medical affairs.
• Market Research: Supports market research, monitors competitive landscape, identifies trends/opportunities/threats, translates unmet market needs into actionable opportunities.
• Unified Brand Voice: Establishes a unified brand voice and messaging strategy across customer groups and channels.
• Go-To-Market Strategy & Launch Planning: Leads go-to-market strategy, coordinates cross-functional launch readiness, and liaises with global teams for unified launch approaches.
• Customer Adoption: Aligns marketing plans with objectives to drive awareness, acquisition, and product adoption; guides marketing leads on strategies.
• Cross-functional & Global Collaboration: Partners with global teams, adapts assets for local markets, and ensures brand consistency and agility.
• Performance Tracking: Defines KPIs, measures brand performance, analyzes results, and identifies opportunities for innovation and optimization.
• Budget Management: Manages brand marketing budget and relationships with agencies and vendors to deliver quality, on-time deliverables.

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred
• 12+ years of experience in sales, brand management/marketing within the pharmaceutical industry
• Knowledge of pharmaceutical industry, medical/regulatory/clinical processes
• Experience with product launches and lifecycle management
• Understanding of disease landscape and market dynamics within the therapy area
• Experience leading brand strategy development and customer experiences
• Ability to manage complexity and priorities
• Strong strategic thinking and analytical skills; translate insights into actionable strategies
• Proven track record of innovative market tactics with measurable ROI
• Outstanding planning, organizational skills, and attention to detail
• Excellent communication and stakeholder management; ability to influence senior leaders
• Leadership mindset and ability to lead cross-functional teams; manages outside agencies

Skills

• Brand strategy and planning
• Market research and competitive analysis
• Go-to-market and launch planning
• Cross-functional collaboration and global alignment
• Performance measurement and data-driven decision making
• Budget management and vendor management
• Stakeholder management and leadership

Education

• Bachelor’s degree required; Master’s degree preferred

Additional Requirements

• Approximately 20-30% overnight travel